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The Million Dollar Swipe File Playbook has helped advisors generate $1,210,329.12 (and counting) in commissions.

The Playbook normally costs $197 - but today, it’s on sale for just $97. Start sending conversion emails that actually work now.

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🏃‍♂️ Take the Money and Run

Imagine an artist getting paid for turning in a blank canvas.

Well, that's precisely what Danish artist Jens Haaning did, and he titled it "Take the Money and Run."

(Yes, the irony is not lost 🤣 )

He's now on the hook to return the cash.

It got me thinking: What if advisors gave out blank financial plans to clients?

I’m guessing that would make front page news.

On second thought, let’s not try that…

Jeremiah "Blank Canvases & Bold Choices" Desmarais

CEO, Advisorist

In Today’s Issue 👇️ 

• ️💵 How to grow your practice with…McRibs?

• 👹 The ‘Scary Hour Technique’ for more productivity and focus

• 🌻 One feel good story to make you smile

And all of the week’s biggest headlines to make you the smartest advisor in the room.

Does the McRib Mean Bull?

The NFC versus AFC in football, Democrats versus Republicans in D.C., the McRib versus the Big Mac in your belly.

What do these things have in common?

People have used them to predict the stock market.

How did we get from the Fibonacci sequence to a processed pork sandwich as a reliable market direction indicator?

Let’s talk…:

The McRib Phenomenon

The McRib is a limited-time item at McDonald’s, known for its cult-like following, even though it’s just a pork sandwich with BBQ sauce, onions and pickles.

It’s intriguing from an investment standpoint because of its sporadic availability.

Many believe the McRIB = INDULGENCE, and that it’s a positive sign for the broader economy.

Is it true?

The McRib vs. the Stock Market

The McRib often reappears during stock market upswings, but it doesn’t cause those upswings, or vice versa.

The McRib Phenomenon is a great excuse to contact your email list.

Here’s a script you can copy & paste👇

Subject: Does the McRib mean Bull?

Hey [client name],

Did you know there’s a positive correlation between the McRib being back at McDonald’s and the stock market going up?

Supposedly, the golden arches bring the pork sandwich back when they think consumers have more disposable cash.

(This ain’t your Uncle Bob’s investment world!)

There are three important reasons to look beyond the McRib for safer investment strategies for your family:

1. Diversification. Don’t put all your eggs in a pork sandwich.

2. Risk Tolerance. The stock market is a rollercoaster ride after too many McRibs. Smarter investments like cash-value life insurance strategies are better.

3. Long-Term Planning. Investments that provide steady income and preserve wealth are worth a lot more than McDonald’s golden arches.

The McRib might be tasty, but don’t bet your family’s financial future on a pork sandwich. I’m here to help. Please reach out and let’s create a plan to preserve and build your family’s wealth.

Sincerely,

John J. Jingleheimer, Advisor

888.555.555

Headline Roundup

🏠 Affecting Your Clients

• How the ticking clock affects tax-loss harvesting [FP]

• Your home could be a terrible inheritance for your kids [KIP]

• The average car payment just hit a record high [MON]

📈 Markets & Economy

• US treasuries rally as investors scale back rate rise expectations [FT]

• Americans have saved billions more than previously thought [FIQ]

• What to expect when banks report earnings & how cheap their stocks are [MW]

💼 Industry Roundup

• The US economy’s secret weapon: seniors with money to spend [WSJ]

• This lead generation tool is taking over wealth management [RINT]

• The services clients want but aren’t getting in 6 charts [TA]

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📫️ How to Send Emails That Generate a Steady Drip of Revenue

I remember when I used to stare at a blank page on my screen, trying to craft the perfect email.

I knew how important email marketing was for driving leads – but I had no idea what to write.

After dropping serious cash on expert wisdom and weathering plenty of “Oops” moments, the secret sauce started to come together.

And when I got it right? Ka-ching!

Now, I’m sharing some of my best, high-converting emails – with the Million Dollar Swipe File Playbook.

I usually sell this for $197 – but today, for the Advisorist fam, it’s just $97.

Inside, you’ll get the exact swipes that have generated more than $1,210,329.12 in commissions…and counting.

The last time I sold this, my inbox was flooded with success stories.

For example, Malcolm M. – a life insurance advisor – said, “I sent out your email to the first 10 of my dark list. Four hours later, one responded back… Commission $14,000. And two referrals.”

Boom! 💥 That’s what I like to see.

Then there was Susan W., an advisor with a team of 12 in California.

“We sent that email you told us to 2 people that hadn’t replied… They are going to move forward with us. Commission will be $249,000 in less than 90 days.”

I’ll let the results speak for themselves.

If it sounds like something that could be useful, you can grab the playbook here!

⏰ Add “Scary Hour” to Your Practice to Increase Productivity

You know the drill. You have a solid hour to hit your To Do list, and accomplish great things.

Forty-five minutes later, you’ve wasted that precious time dinking around on social media.

It’s okay, we’ve all been there.

Studies show that 20% of U.S. adults are chronic procrastinators: at home, work, relationships, and beyond.

Help is on the way! Enter, Scary Hour.

Scary Hour is when you set your timer for 60 minutes and focus only on tasks that you avoid because they stress you out.

Neuroscience shows your body and brain is hardwired to prefer tasks that you enjoy, and to avoid anxiety.

When you’re happy, your brain releases dopamine; when you’re stressed, your brains release cortisol.

So, you’re not a lame loser. It’s SCIENCE! 

Still, if you want more clients, to build your practice, to make an impact on others and achieve success, you’ve got to get out of your comfort zone.

4 Steps for a Spectacular Scary Hour

1. Set a timer for 60 minutes, then do 25 minutes of uninterrupted work, followed by a 5-minute break. Repeat.

2. Create a distraction-free zone. No phone. No checking email. No admin work. Focus.

3. Decide ahead of time what you plan to work on to avoid overthinking.

4. Put your full attention on a singular task: recording a video for your YouTube channel, drafting an email blast to prospects, responding to an irritated client.

When to Schedule Scary Hour?

WHAT you do during your Scary Hour (activities that take deep concentration) is more important than WHEN you do it.

Some people prefer their SH at the same time everyday, while others want to keep their SH flexible, depending on their mood, schedule and energy level.

Remember, some is better than none.

Do a mini Scary Done of 20 minutes, rather than nothing.

Change takes time, but the more you practice, you’ll begin to stress less.

Nothing scary about that.

The Best Thing I Saw All Week

Last weekend, Boston resident Sarah Bohan ran the Chicago marathon.

During her 26.2-mile journey, she found an unexpected guest on her route.

She was running a personal record pace until Mile 21, when she saw a skinny, matted, scared ball of fluff under a bridge.

Sarah stopped to help, and carried the kitten with fellow runner Gia Nigro for the next mile, asking spectators for help.

A Good Samaritan stepped up, saying she would love to adopt the little one.

What a great reminder of the kindness of strangers.

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.