10.15.23: Biggest Advisor Business Threat

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Brewing up a new course…

So I was getting coffee at Starbucks the other day when the barista asked me if I wanted an extra shot of espresso in my drink (of course, I said yes).

That got me thinking… What about an “espresso-style” SALES COURSE?

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  • Prospecting scripts

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Do me a favor and let me know what you think?

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CEO, Advisorist

In Today’s Issue 👇️ 

  • 👻The surprising business threat facing advisors

  • 📈 How to use model portfolios to grow your practice

  • 💰The revenue-boosting opportunity most FAs miss

And all of the week’s biggest headlines to make you the smartest advisor in the room.

😨 The Greatest Business Threat to Advisors

New survey data shows that FAs agree on one thing - client fears about the market are the greatest threat to their business.

What does the data say? 💻

Here are some quick hits from the survey:

  • 47% of advisors put client market fear in their top 3 business threats

  • Advisors are twice as positive as clients on next year’s market outlook

  • Advisors are also more optimistic about the banking system and economy than clients

And if clients are scared to invest, that’s not good for business.

Their assets won’t grow as quickly, they could stop contributions, or worse - they might switch to another advisor entirely.

So, what can advisors do? 🤔

Here’s the thing - you’re a trained professional, steeped in long-term perspective and able to manage risk.

Your clients aren’t - why is why they’re so nervous.

But if we can them arm with tools and knowledge through client education, it can help them overcome their anxiety.

Here’s a sample email draft with some talking points to highlight for clients - feel free to customize it for your own practice. 👇

Subject: Overcoming market worries

Hey [Client]! 👋

I don’t know if you’ve been paying attention to the news, but there’s been more than the usual number of stress-inducing stories lately…

I wanted to reach out and remind you that in volatile times like this, investors who stay in the market almost always end up doing better.

During the brief Covid bear market, Vanguard found that 86% of investors who panicked and sold their stocks locked in losses.

Trying to time the market often results in missing the biggest gains. Remember, choppy markets don’t last forever - eventually, recovery comes, and we want to be there when it does.

In fact, we stress-test financial plans and portfolios precisely to make sure you stay on track.

If you want to talk through any of your concerns, my office is always open.

Speak soon!

[Your name]

Headline Roundup

🏠 Affecting Your Clients

  • Social Security COLA to rise 3.2% in 2024 [KIP]

  • Mortgage rates near 8% as buyers face supply crunch [CNBC]

  • Retirement confidence falls on instability, volatility [FP]

📈 Markets & Economy 

  • 5% bond market could cause pain in economy, stocks [BBG]

  • Inflation risks settling at 3%, above Fed’s target [WSJ]

  • Companies facing “maturity wall” turn to private credit [FT]

💼 Industry Roundup

  • Caroline Ellison testifies as SBF trial heats up [FT]

  • Clients invest $15.8M in impact private equity fund [FP]

  • RIA M&A activity spikes in Q3, 32% jump [RINTL]

🤖 Using Model Portfolios to Scale Your Practice

Model portfolios are one of the biggest recent technological leaps for advisors.

They come with a bunch of benefits, including:

  • Automated tax-loss harvesting

  • Regular rebalancing to keep allocations in line

  • Quick and easy allocation adjustments

All while keeping things nice and simple for advisors, allowing you to leverage your time and expertise as effectively as possible.

But truth be told, model portfolios don’t have the best reputation…

Why do model portfolios have a bad rap? 🤔

Let’s not beat around the bush - a lot of advisors use model portfolios to skip the hard work of coming up with intelligent asset allocations.

They end up delivering clients cookie-cutter advice.

But that doesn’t mean model portfolios are bad tools - they just have to be used the right way.

If you do it right, you can scale your practice without sacrificing advice quality.

Here are some ideas to use model portfolios the right way 👇

  • Develop in-house allocations based on your own investment views

  • Come up with enough distinct allocations to capture your major client types

  • Experiment with the best tools for you - test out things like iRebal, Kwanti, Envestnet, and more…

At the end of the day, it’s important not to shoehorn clients into a model portfolio - some of them genuinely need a unique allocation.

But if you can assign many of your clients to just a few portfolios, it can save you a lot of time and energy - which can go towards attracting new clients.

And if you do it right, you don’t need to feel guilty - your clients benefit too.

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The Best Thing I Saw All Week

A few weeks ago, two Husky puppies were abandoned, being thrown over a shelter fence.

Workers say the puppies were severely underweight and suffering from head injuries.

But their story took a positive turn recently, as a loving family adopted them together.

“From suffering from neglect, malnutrition and parasites then being thrown over a fence … These two survivors are now ready to live their best life in a loving home!” the Jackson County Animal Shelter shared online.

The shelter also said the person responsible for abandoning the dogs was ultimately found, with an investigation ongoing.

A happy ending all around - and an inspiring story of resilience.

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Created by Jeremiah Desmarais & Sky Richardson

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