The only thing Tom Hegna loves more than golf ⛳ and the color orange 🟠 is helping advisors win.

So when he approached me a few weeks ago about an opportunity for the two of us to help an intimate group of 10 advisors get in front of 14 million investors, I was in.

This is something we’ve never done before.

As of last count, I believe we’re down to 8 spots left.

👉 Check out the short video Tom and I recorded to share details! 

Jeremiah Desmarais

CEO, Advisorist

In Today’s Issue 👇️ 

• 3 resources to help clients care for aging parents

• The secret to better marketing content?

• How to 11X your lead gen next month

Plus, the latest headlines and feel-good stories to kick your week off right.

Let’s dig in!

👴🏽The High Cost of Caregiving

Baby Boomers are living longer than ever - woohoo! 🥳

We're jazzed about their extended stay on planet earth. However, we're not that thrilled about the sky-high costs of caregiving and their downstream impacts on families.

💸 Caregiving Cash Crunch

According to a new report, caregivers spend an average of $7,000 per year on expenses like housing, healthcare, and transportation. 

Half of all caregivers say this puts a significant strain on their personal finances.

If caregivers don't have the funds to pay for these expenses, many dip into their savings and retirement accounts. 

Some may even opt to take on a second job.

Others decide to take on new debt, pay bills late, or pump the breaks on their retirement contributions.

💡 Sharing is Caring

If you have clients who are caring for aging loved ones, chances are they're feeling it in their pockets, wallets, and in between the couch cushions. 

As an advisor, there are plenty of ways you can help ease the burden of your caregiver clients:

💭 Check out MIT's AgeLab's Preparing for Longevity Advisory Network. It's basically a think tank for ideas on longevity planning, caregiving, and aging in place.

🤝 Expand your network and form relationships with social workers and caregiving professionals. Connect them to clients who may need their advice and watch your good karma points increase.

🗣️ Host a webinar on the skills clients need to survive the financial chaos of caregiving. Show them how to insulate their finances from money emergencies like taking time off from work, unexpected bills, and having to hire in-home support.

Advisors should also take a holistic approach to helping clients. 

Sure, you're there to help them grow their retirement nest egg, but if you can help them weather life's financial storms, you'll be their BFF. 🤗

Headline Roundup

🏠 Affecting Your Clients

• Over Half of Engaged Couples Disagree about Finances [NW]

• 401(k) and IRA Contribution Limits Increase for 2024 [BI]

• Report: 62% of Americans Live Paycheck to Paycheck [CNBC]

📈 Markets & Economy 

• 10-year U.S. Treasury Yield Dropped as Fed Steadies Rates [CNBC]

• Apple Stocks Are Down Due to Revenue Declines [MW]

• Oil Prices Are Up by 3% Amidst Fed Interest Rate Hold [CNBC]

💼 Industry Roundup 

• The Insurance Industry Isn't a Fan of DOL's New Ruling [IN]

• Morgan Stanley is Creating Virtual Financial Advisors [AH]

• Charles Schwab Just Laid Off 5% of Staff [B]

💻 Thinking of Starting a Blog? Here's Some Inspo

Got a way with words? Looking for a way to grow your business while showing the world you're the king/queen of all experts? 

Blogging might be your best bet.

🧠 To Blog or Not to Blog

Regular blogging helps you establish authority in your niche and gives you major credibility. 

If you know a ton about a really tough subject, showing off your smarts through a well-written blog separates you from a sea of pretenders.

You can also target your blog directly to investors to attract prospective clients. 

Who knows? You could wind up becoming someone's most favorite newsletter…just like we are to you! Too soon? 😆

Pro tip: if you're going to start a blog, make sure you can invest enough time to build and grow it. Unlike the viral and flashy nature of social media marketing, blogging is a long game. 🐢

If you're not the best writer, you're in luck. Today's AI writers help you generate ideas and put everything together in a blog in just a few clicks. Some great options are ChatGPT, Copy.ai, and Rytr.  

🤩 Inspiring Insights 

Looking for some inspiration to get the blog juices flowing? Check out these three blogs:

1.  The Big Picture: Barry Ritholtz has been covering finance for 20 years. His blog gets over half a million visitors a month and touches on everything from real estate to hedge funds and everything in between.

2.  The Irrelevant Investor: This blog by Michael Batnick dives deep into the latest financial news and research. Bonus: it's chock full of charts that break down key information.

3.  The Reformed Broker: Blogger and advisor Joshua Brown mixes factual research and humor while covering the latest economic trends and market news.

Sponsored

📈 How to Increase Leads by Up to 11X

There are hundreds of marketing tasks you could do, but only a few that will drive real results.

So where do you start?

Just ask Snappy Kraken CEO Robert Sofia.

He and his team are building and launching marketing campaigns for thousands of advisors every single month.

Which means they get to see ALL the data.

And they’ve used this data to build a near-perfect “marketing model” for advisors that Robert is calling “The Advisor Growth Flywheel.”

Jeremiah Desmarais is sitting down with Robert on November 7th at 2pm ET/11am PT where he’s going to tell all.

👉️ Click here to register and discover how Individual advisors are seeing numbers as high as an 11x increase in leads generated per month!

🗓️ Upcoming Industry Event Calendar

Nov. 8: Women Advisor Summit

Nov 12-16: NAEPC Advanced Estate Planning Strategies Conference

Nov. 28-30: Investments & Wealth Strategy Forum

✌️Good Vibes

Marcel LeBrun is a real life Canadian Mister Rogers. We're not kidding! He's literally building his own neighborhood. 

After selling his business to a competitor for an impressive eight figures, LeBrun committed to building a ton of tiny homes for the homeless population in his community. 

LeBrun's tiny home factory churns out one dwelling every four business days! 

The 12 Neighbours gated community is located in Fredericton, New Brunswick. 

It currently contains 99 homes and an enterprise center to help residents get back on their feet. 🙌🏘️

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.