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Most advisors get stuck in a cycle of relying on referrals to grow their businesses. But what if you had a dependable set of emails you could send out to both cold and warm prospects and consistently load up your calendar with appointments?

For a limited time, we’re offering Affluent Appointments With Email at a massive discount. Plus, we’re tossing in a couple of free bonuses!

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Quite the Run 🏃‍♂️

When marathoners "hit the ground running," they don't usually do it in a car. Unless you're long distance runner Joasia Zakrzewski.

Zakrzewski was just slapped with a 12 month ban by UK Athletics for hopping in her friend’s car around the 25-mile mark and zooming to the next checkpoint. 

Although she claimed to finish the race non-competitively, she still accepted third place. Her reaction to getting caught? "We all make mistakes." 

I guess we can all agree on that!

– Team Advisorist

In Today’s Issue 👇️ 

• How to reach clients who lost their 401(k)

• Why real advisors beat out AI 

• A tip to cut down on smartphone distractions

And all of the week’s biggest headlines to make you the smartest advisor in the room. Let’s dig in!

🤑 Dude, Where's My 401(k)?

Businesses everywhere are looking for ways to cut costs. 

Aren't they always?

Over the last few years, companies had to shell out the big bucks to pay for huge pay increases to attract and retain workers. 

(Oh, and elevated inflation didn't help, either 😑)

Now that the economy's slowing and there's less competition to find workers, companies are trimming as much fat as possible going into 2024. 

How do they do that? 

They scale back on benefits, and not just the free coffee. 

To save big, companies could put an end to their 401(k) matching program. They could also squash their retirement plans altogether.

Whenever a company ends a 401(k) match, employees lose extra retirement money and miss out on the growth of that money over time. 

And if they do away with all retirement benefits, employees may scramble to figure out what to do next.

One great way to reach more clients in the midst of employee benefits rollbacks is to host a webinar that outlines all their options. You can discuss topics like:

💵  How to roll a 401(k) into an IRA or Roth IRA

💵  How to set up a taxable brokerage account

💵  How to handle a temporary pause or permanent stop in company match

If you're looking to shake the tree a bit, consider sending out a quick email like this one to your current client base:

Hey (Client Name),

Times are tough and companies everywhere are scaling back employee benefits. 

If you or a family member recently experienced an employer doing away with 401(k) matches or cutting their retirement program altogether, you're not alone.

It's important to know what your options are, and you have plenty. I'd love to help you navigate this situation with ease and ensure your retirement plans stay on track. 

If this hits home, hit reply to schedule a call. 

Best, 
(Your Name)

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Headline Roundup

🏠 Affecting Your Clients

• Buy Now, Pay Later Puts Financial Wellbeing at Risk [FB]

• 60% of Americans Live Paycheck to Paycheck [CNBC]

• Average Cost of Thanksgiving Meal Down from 2022 [MF]

📈 Markets & Economy 

• Dollar Falls to Lowest in Over Two Months [CNBC]

• Stock Market Surges Toward 2023 High [MW]

• Investors Gear Up for End of Fed Rate Hikes [MW]

💼 Industry Roundup 

• Citi Initiates Restructuring with Significant Job Cuts [IN]

• Morgan Stanley Taps Jed Finn to Run $4.8 trillion Wealth Business [FP]

• SEC OKs New FINRA Rules for Home Offices, Remote Inspections [TA]

🤖 Can You Trust AI for Financial Advice?

The kids sure do love their robots. 

A recent study found that 75% of Gen Z respondents are totally cool with using AI tools to help with financial planning.

Additionally, Gen Z is optimistic that they’ll retire sooner than the older generations, at an average age of 61. 

The question is, can they hack it? 🤔

While the youngest adults among us sure are tech savvy, they're missing a huge red flag when it comes to leaning on AI for all their retirement needs. 

AI tools are only as good as the information you feed them. 

In other words, if you put garbage in, you'll get garbage out. 

Unless a Zoomer knows exactly what to ask, they might be getting some pretty lousy financial advice.

On top of that, AI tools aren't nimble enough to adjust towards a person's unique financial situation. They can only spit out what's on the internet. 

Annnnnnnd that's where you come in 👇 

In a recent edition of his "Ripped from the Headlines" feature, Lloyd Lofton provides two great messages to combat anyone who thinks AI can replace some good ol' fashioned financial advising:

🤖 Message 1:

When do you want to know if the health plan you purchased isn’t going to cover a needed medical procedure – when you’re at the emergency room or at the time you buy it? 

When you buy it, right – retirement planning isn’t like that, you need to know you have the right plan Now and, in The Future, – then THAT plan has to be able to adjust to market and life changes, right? 

Only a Highly Trained Licensed Professional can do that for you – and that’s what you deserve, isn’t it?

🤖 Message 2:

AI is a rapidly growing technology, it’s changing every day, is being modified every day, by different people and companies AND as it evolves it will take on the output that reflects its input. 

Doesn’t your retirement planning deserve the output you inputted? 

Shouldn’t you have a Highly Trained Licensed Professional to hold accountable, one that you can trust and isn’t basing their output on the last programing “update” – meet with your financial professional today and program your own retirement.

🤓 Tech Tip of the Day

Constant notifications on your phone are super distracting. 

Did you know you can batch your notifications together so you don't get so many? You can also schedule what time you'd like them to come through.

Here's how!

iPhone:

• Go to Settings > Notifications.

• Scroll to select the app for which you want to receive notifications. (NOTE: you'll need to enable Allow Notifications)

• Tap Notification Grouping. Choose from Automatic, By App, or Off. 

• To batch your notifications, select By App.

In iOS 15 and later, you can also get a summary of notifications at specific times. Head to Settings > Notifications > Scheduled Summary to set it up.

Android:

• Go to Settings, then Apps & Notifications.

• Tap to see a list of all your apps. 

• Choose the app you want batch notifications for, then tap Notifications.

• Next, search for an option called Notification Grouping or Bundled Notifications. Turn on this feature or choose how you want notifications grouped together.

🗓️ Upcoming Industry Event Calendar

Nov. 28-30: Investments & Wealth Strategy Forum

Nov. 29 - Dec. 1: Barron's Advisor Women Summit

Dec. 4-7: Market Council Summit

✌️Good Vibes

The very first whole eyeball transplant was just performed on a military vet who suffered an electrocution that almost took his life.

Back in June 2021, Aaron James was working on a powerline when he accidentally touched a live wire, which cost him his eye.

Surgeons left the optical nerve intact for a possible transplant. Once donor tissue was acquired, surgeons got to work.

After replacing much of James' face and connecting a donor eyeball to the optic nerves, the surgery was declared a success. 

The whole process took 21 hours and an impressive 140 surgeons and attendants. 

While it's not yet clear if James will be able to see out of his eye again, he and his family are optimistic!

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