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One North Carolina advisor scaled from $24k to $150k in recurring annual revenue by making one small shift in his practice.

He discovered a secret SWEET SPOT search parameter for finding high-value prospects on LInkedIn and turned it into a quick 7-step method that any advisor can replicate.

👉 Now you can learn his same approach!

🧠 100 Years of Imagination

A century ago, a British mathematician wanted a way to teach children about the 4th dimension.

Charles Hinton’s musings eventually led his son Sebastian to recreate his childhood climbing structure in Illinois. 

One night, over dinner with educators, his climbing structure impressed Winnetka's progressive education advocates, birthing the first-ever jungle gym. 

The jungle gym just turned 100. 

And it’s still fostering childhood imagination…

…and its fair share of broken arms.

–Team Advisorist

In Today’s Issue 👇️ 

• How make 2024 an all-time LTCi sales year

• The 52/17 Rule for a more productive tomorrow

• 7-step strategy for 6X growth

And all of the week’s biggest headlines to make you the smartest advisor in the room. Let’s dig in!

🚀3 Steps to Boost your LTC Sales in 2024

You’ve seen it…

I’ve seen it…

Everyone in the industry can see how Long-Term Care Insurance (LTCi) is stealing the spotlight and gaining serious momentum.

This year was a record year, and 2024 will probably put those numbers to shame.

But here’s the thing – selling LTCi is very much a game of finesse.

It’s a sensitive topic that nobody wants to broach. However, it could be the single-most important topic to discuss in light of someone’s retirement plans.

So, how do you – as the advisor – tackle Long-Term Care in a way that helps your clients make wise decisions that ultimately help you improve your sales numbers in 2024?

✍️3 Tips You Can Use in 2024

1️⃣ Ask Open-Ended Questions

Understanding your clients' needs is the cornerstone of successful LTCi sales. 

Initiate conversations by delving into their current financial landscape, retirement aspirations, and any potential gaps in healthcare coverage. 

Craft open-ended questions that help clients reach their own conclusions.

Our resident sales expert Lloyd Lofton likes to ask questions like:

• What does your spouse want to happen when you die?

• What does your spouse want to happen when you become disabled?

• What does your spouse want to happen when you have a critical illness?

• What does your family want to happen when you go into a nursing home?

• What does your spouse want to happen when you retire?

After getting the answer, Lloyd says you should follow up by asking THEM what they want.

2️⃣ Provide Options

Flexibility is king! Present a spectrum of LTCi options, ranging from good to best-case scenarios.

Be sure you present options that cater to diverse client preferences and budgets. 

Showcase both traditional LTCi and hybrid policies – melding long-term care benefits with life insurance or annuities – to enable prospects to make informed decisions that align with their financial goals.

3️⃣ Address Affordability Head-On

Tackling the 'It's too expensive' hurdle demands finesse. 

👉Educate clients on LTCi's worth as a long-term financial safeguard. 

👉Discuss adjusting coverage, elimination periods, or benefit duration to tailor policies and explore potential tax benefits. 

In 2024, LTCi discussions will dominate financial planning. 

It’s not your job to force Long-Term Care onto your clients.

Instead, instigate the conversations, ask the right questions, and be prepared to help guide them to their own conclusions.

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When you enter this industry, you always hear that the sky's the limit.

But if you aren’t careful, it’s easy to become cynical after a few years in the business.

Your revenue stalls, growth plateaus, and you stop believing you can have true breakthroughs.

However, you aren’t as far away as you think you are.

All it takes is one or two “wins” and your entire outlook can change.

I think about one North Carolina advisor who scaled from $24k to $150k in recurring annual revenue by making one small shift in his practice.

This guy discovered a secret SWEET SPOT search parameter for finding high-value prospects on LInkedIn and turned it into a quick 7-step method that any advisor can replicate.

I also think about a group of everyday advisors who immediately put themselves in the top 10% of advisors on Linkedin using 2 connection request strategies that are working right now.

For a limited time, I’m bundling together some video trainings where our team covered exactly how advisors like these are using advanced techniques to target doctors, dentists, business owners, and other affluent centers of influence.

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Headline Roundup

🏠 Affecting Your Clients

• Mortgage Demand Jumps to 6-Week High [CNBC]

• Consumer Sentiment Improves, but Inflation Still Worries Many [MW]

• ‘Funflation’ Drives Sporting Event Tickets Up 25% Since 2022 [CNBC]

📈 Markets & Economy 

• Goldman sachs Bullish on China Stocks in 2024 [CNBC]

• 2024 Looking Like it Might be the ‘Year of the Bond’ [MW]

• BTC Continues to Flirt With More Yearly Highs [CNBC]

💼 Industry Roundup 

• 73% of FinServ Execs Worried AI Will Take Their Job [FTG]

• AI, ML, and Data Taking Over Financial Services [SW]

• 77% of FAs Waiting for Crypto ETF to Offer Clients [UC]

⏰ How to Explode Your Daily Productivity With the 52/17 Rule

You’ve probably heard of the Pomodoro Technique for getting things done. 

(That’s the one where you set a timer and take a 5-minute break after every 25 minutes of work.)

But truth be told, that approach might not be best for insurance and financial advisors who need to consistently reach “deep work” mode.

In fact, there’s data to suggest that a different technique works better.

It’s called The 52/17 Rule 🕝

And according to extensive research, it’s the most efficient way to work.

The idea is based on the finding that the top 10% of productive people generally work for an average of 52 minutes straight followed by a 17 minute break.

The 52-minute stretch is an intense sprint where you’re 100% dedicated to the task at hand.

Then the 17-minute break is spent doing things that are completely removed from work.

(That means no email, social media, or administrative tasks.)

This longer work time reduces the number of times you switch back and forth, which promotes higher productivity.

By being “all in” or “all out,” your brain is able to focus for long stretches and then fully recharge.

🤓 Tech Tip of the Day

One entrepreneur did the math and found that most people lose, on average, 2 seconds every time they use their computer mouse to complete a minor task instead of a keyboard shortcut.

When you add that up, those 2-second time-savings add up to 8 work days per year.

So, hey, why not memorize some more keyboard shortcuts for a bit more productivity in 2024?

For Windows

• Ctrl + Home moves the cursor to the beginning of the document

• Ctrl + End moves the cursor to the end of a document

• Ctrl + Backspace will delete entire words at time instead of letters

• Ctrl + L locks the page

• Ctrl + Shift + V pastes everything you have copied without formatting as plain text

For Mac

• Command + Up arrow to get to the beginning or Command +Down arrow to get to the end of a document or text

• Command + W closes everything

• Alt + Command + M to minimize everything and Command + M to minimize the current window

• Command + Space opens up Spotlight

• Command + Shift + ] or Command + Shift + [ cycles between your tabs

🗓️ Upcoming Industry Event Calendar

Nov. 28-30: Investments & Wealth Strategy Forum

Nov. 29 - Dec 1: Barron's Advisor Women Summit

Dec. 4-7: Market Council Summit

✌️Good Vibes

Residents in southern Minnesota have become enthralled in an unusual chase - tracking a wandering moose! 

The majestic creature, dubbed "Bullwinkle" or "Rutt," by its fans, traveled a staggering 140 miles from northwest Minneapolis, gaining a following of 18,000 admirers on his new Facebook page.

Normally exclusive to northern Minnesota, experts believe the moose is trying to find its way back to family, describing it as "lost but on a mission.”

For many, witnessing the moose was a rare and beautiful moment, with one local saying: "This moose has brought so much joy and hope to so many people."

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.