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One newbie, self-described 'lazy advisor' fell into paydirt this year. While working only 3-4 days a week, he hit $2M AUM + $2M annuities doing zoom meetings with Fed Employees. All prequalified, pre-vetted. All he did was show up and close.

Good news? They have a few remaining territories available.

👉 Click here to learn more and see if your city is available

🏀 I measured it, I swear …

Practicing 3 pointers the morning before the NBA In-season Tournament, Mavericks forward Grant Williams knew something was off. All of his shots were short.

Turns out the new paint job put the 3 point line much further back than the regulation 23 feet 9 inches.

(Reminds me of how compliance always seems to be moving the the “line” – as if it weren’t already difficult enough to “score”.)

But, hey…they got the 3-point line repainted (and dried) in time for tip off!

Jeremiah “In The Paint” Desmarais

CEO, Advisorist

In Today’s Issue 👇️ 

• How to calm clients’ inflation worries with TIPS

• Simple strategy for more intentional prospecting

• The ‘lazy advisor’s’ guide to monetizing a lucrative market

And all of the week’s biggest headlines to make you the smartest advisor in the room. Let’s dig in!

Sponsored

🤑 The Lazy Advisor’s ‘Best Friend’

I recently ran across a self-described “lazy advisor” in Wisconsin by the name of Tim S. who’s got less than 1 year as an advisor…

And he’s somehow generated $2M in annuities and another $2M in AUM over the past few months.

Naturally, I needed to know what he was doing. 

In Tim’s words: “If I can do it, anybody can. It’s the easiest plug-and-play solution out there.”

He told me that kind of stumbled into this program designed for advisors, RIAs and FAs who want to build a business with long-term growth potential working exclusively with pre-qualified Federal Employees.

He’s already generated $150K in income for himself over the past 12 months – and expects to bring in $200K-$300K next year.

Again, he’s only been doing this for ONE YEAR. 

For 2024, his goal is to bring in a cumulative $10 million between annuities and AUM.

In his words, “I’d be doing something wrong if I don’t reach this next year.”

Not bad for a guy who doesn’t take meetings on Mondays until noon and takes Friday afternoons off to golf. ⛳

The thing about Fedpeak is that it’s hands-on and proven:

They have a proprietary system set up where you, as the advisor, are able to tap into established Federal employees, and generate a steady drip of warm appointments who are already qualified and ready to buy by the time you ever have a single conversation with them.

There’s minimal-to-no learning curve and you can get started even if you aren’t currently working with Federal Employees. 

Because of my personal relationship with the guys over at Fedpeak, I’ve secured a few spots for new advisors to enter their program.

But hurry, territories are on a first come, first serve basis.

👉 Click here to see if your territory is available

📈 TIPS Bonds: Inflation Protection AND Profit

Considering TIPS (Treasury Inflation-Protected Securities) for your clients could be a smart move. Often overlooked, TIPS are offering the best yields in more than 10 years.

For investors seeking long-term inflation protection, these securities offer:

• Some downside protection that limits losses during periods when stock prices fall. 

• Capital preservation, for investors approaching retirement who may need portfolios to support them for 30+ years

If you have clients concerned about inflation, deflation, depression, bear market, or panic - a TIPS long term investment is something to consider.

📱 Here’s a short text you can send out to these clients to get them on a call:

Hi Donna! Your name came top of mind today when helping another client set up an “inflation protector” for their portfolio. (It has some of the best yields I’ve seen in 10 years.) Can we chat about it?

☎️ Hold My Calls, I’m a Heromaker

Prospecting is a consistency game, and if you are in growth mode for your practice, nothing is more important. 

It’s tempting - you start the week with great intentions, and then client or admin issues creep in and … the week is over without one new lead.

Commit to “chunking” your time once a week - maybe it’s Wednesday morning? - create a non-negotiable block of time to work on your marketing strategy and put your lead generation into play. 

Make it absolutely sacred, protect it at all (reasonable) costs.

First, decide when your block of time is, and write it in permanent marker on your schedule. Or block off in green (the color of money!) on your digital calendar.

Next, evaluate your message … 

Often advisors lead early prospect outreach with the it’s-all-about-me approach. 

Try what’s called the StoryBrand method: make your client the hero of this story, not you. 

Clients care about themselves, and your email/text/phone script has to reflect that. 

A good source of inspiration is to break down current client wins, like this: 

• What did you do for them, and how did your expertise make them feel like a hero? 

• What are your prospects worried about, and how can you solve that issue? 

Take a consultative approach in your outreach by first talking about solutions for clients, then follow up with your credibility info. 

Here are the basics of a good outreach email:

• Show you know what they’re worried about.

• Use an actual client win, if possible.

• Provide the solution.

• Call to action.

SAMPLE EMAIL

[Subject Line] this might interest you

Hi John,

I was working with another one of my client’s, Robert, earlier this year.

He was concerned about being able to fund his grandchildren’s education (which has been one of his dreams for years).

After meeting and showing him some options, he was able to pick one that has made it much easier to create the resources he needs to write those tuition checks.

I don’t know what your goals are – but I’d love to show you some options that could work well for you. (Yes, even in today’s market.)

Is there a time that works well to chat tomorrow?

🗓️ Upcoming Industry Event Calendar

Nov 12-16: NAEPC Advanced Estate Planning Strategies Conference

Nov. 28-30: Investments & Wealth Strategy Forum

Dec. 4-7: Market Council Summit

✌️Good Vibes

Eric Kilburn wore Crocs in the Michigan winters because he couldn’t find shoes to fit his size 23 feet.

NBA legend Shaquille O’Neal heard about Eric’s frozen toes, and called the 14-year-old.

 "I was flabbergasted," said the 6 feet, 10 inches tall Michigan teen, adding, "My soul left my body for a moment, I was so shocked."

O'Neal, who wears a size 22, said when he was that age it was hard to find shoes that fit, too. 

Eric received a hand-written letter from Reebok which said: "Hoping these shoes we created for Shaq could be a fit and offer you some relief. We have a few more things for you, but wanted to get these to you asap. We’re behind you every step of the way!”

"Shaq said he made $900 million by listening to his mom and dad, so he told me to listen to my parents," Kilburn admitted.

Good advice, Shaq  😊

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