Do you want to work with more HNW doctors, dentists and biz owners?

John M., CFP, CLU has earned an average of $400k in fees and commissions per year for the past 11 years using a repeatable method that any advisor in the U.S. or Canada can use to potentially add an extra 6-figures to their income in 2024.

He’s doing a free live workshop on Thursday – click here to register and get the recording.

😱 A $10,000 Late Fine?

Over a century overdue, a Pennsylvania library was stunned when a long-lost book made a grand return. 

Inside the front cover, a library card for a “Horace Short” dating back to 1904 that carried an inflation-adjusted fine of $10,000 👀

Thankfully, the library now caps its fines at $10 – so they won’t be chasing down Mr. Short’s great-great-grandchildren. 

– Team Advisorist

In Today’s Issue 👇️ 

• The new financial trend that exploded in 2023

• Do this 20x times to build more trust with clients

• $400k income booster that you can replicate

And all of the week’s biggest headlines to make you the smartest advisor in the room. Let’s dig in!

📅 Are Money Dates a Game-Changer in Client-Advisor Dynamics?

Yes, the technical side of money is important – but there’s a soft side as well.

We’ve found that the advisors who enjoy super low turnover, long-term loyalty, and solid relationships with their clients are the ones who also invest in the ‘soft side’ of their client relationships.

That being said, it’d be pretty smart to pay attention to a sweeping trend that’s gained serious momentum as we head into 2024.

In a recent article, Alan Moore – who is arguably the second most productive RIA in the industry – discussed why he’s a huge proponent of “money dates” and recommends them to most of his under-40 clients.

With millennials juggling frozen salaries, towering interest rates, and a penchant for swiping those credit cards, money problems have become the elephant in the room for many relationships.

Money dates – which are weekly scheduled chats between couples where finances are the topic of conversation – give space for couples to discuss money within a structured setting.

🤔 Moore’s Advice? 

Set up regular 'money dates,' treating them like business meetings. 

It's less rom-com and more about sharing personal and professional highlights, reviewing goals, and tackling financial hurdles head-on.

Money dates aren’t going to fix everything, but they usually do something powerful…

They help get couples on the same page and build a sense of togetherness.

No longer does bitterness become the defining feeling around finances. Instead, a mutual bond forms where the partners feel like they’re moving toward something bigger.

👍What’s in it for You?

You can’t expect a concrete ROI on money dates right away.

If you’re only interested in strategies that net you a dollar today, this isn’t for you.

But if your goal is to build a long-term business and brand, recommending money dates can benefit you in a number of ways – including…

• Fostering trust and deeper connections with clients by addressing not just financial goals but also relationship dynamics and communication.

• Money dates facilitate regular touchpoints with clients, ensuring consistent engagement beyond periodic financial reviews. 

• Money dates provide a platform for you to delve into broader financial planning discussions, like estate planning, insurance needs, investment strategies, and retirement planning.

Headline Roundup

🏠 Affecting Your Clients

• 2023 Was Least Affordable Homebuying Year in 11 Years [CNBC]

• Biden Admin Approves $4.8 Billion in Student Loan Relief [DOE]

• Survey: Single Women Less Financially Confident Than Married [FORT]

📈 Markets & Economy 

• Investors are Turning to Fine Wine in Diversification Move [CNBC]

• Robinhood Stock Jumps 20%+ as Interest in Crypto Surges [BRNS]

• Report: China’s Real Estate Problem May Take 6 Years to Fix [CNBC]

💼 Industry Roundup 

• IRS Turns Down 20,000 Refund Claims for Covid Tax Credit [WSJ]

• With Higher Yields, Experts Say: Give Bonds Another Look [KIP]

• Interview: First Bitcoin Life Insurers Share All [TA]

👋 Why ‘20’ Might be Your Magic Number in Prospecting

The human brain responds more favorably to people, brands, images, logos, and ideas that it’s exposed to on a frequent basis.

This idea was first popularized by a 1968 experiment in which subjects were shown images of random people’s faces and then asked to grade how much they liked the faces (before and after).

The results?

When a participant saw a face 20 or more times, they rated it significantly higher than faces they only saw a couple of times.

Since then, dozens of similar studies have reached the same conclusion… 

People respond more favorably to familiar things. 

This concept is known as the “Mere Exposure Effect.”

And though it may sound fairly basic, I want you to understand just how powerful that idea is – particularly when it comes to LinkedIn 👇

It indicates that the more active you’re on LinkedIn – sharing content, getting into prospects’ inboxes, liking and commenting on posts, and participating in group discussions – the more people will LIKE and TRUST you.

So while you might feel like you’re putting yourself out there too much, it’s actually helping to forge stronger ‘neural connections’ between you and your prospects and clients.

Research shows that the ideal number of LinkedIn posts per week is 5. 

LinkedIn Content Prompts for You

• Selfie picture of you hanging out with your kids or grandkids

• 60-second cell phone video discussing a financial headline

• Short post with a money lesson you’ve learned

• Share your involvement in community initiatives or charitable activities

• Show a day-in-the-life snapshot of your work routine or a team meeting

• Share insights from finance-related books you've read recently

• Share graphs, charts, or diagrams explaining financial concepts

🚀 The $400k Income Booster That You Can Replicate

In a special live masterclass Thursday at 12pm EST, John M. – one of the smartest advisors in the industry – is going to reveal his ‘Financial Surgery’ Technique. 

He uses it to restructure seemingly perfect policies into major wins for both the client and the advisor.

The chart below – which he’ll share in full during this training – shows you exactly how John turns a policy that most advisors would say is “good” into something that puts as much as $13,338 per year back into the client’s pockets and positions you as the hero.

This is a technique that even the most seasoned advisors miss.

And it’s been responsible for an average of $400k in fees and commissions per year for John…11 years running!

👉 Click here to register for a free spot!

🗓️ Upcoming Industry Event Calendar

• Thursday: ‘How to 20X Your Marketing ROI’ Masterclass

• Jan. 8-12: 58th Annual Heckerling Institute On Estate Planning

• Jan. 13-15: Global Financial Planning Institute’s CONNECT 24

• Jan. 15-18: AICPA PFP Summit

🤖 Tech Tips

Got an important voicemail? Don't let it disappear into the deep dark abyss of cyberspace!

Here's how to save voicemails:

On iPhone:

• Head to the Phone app

• Tap Voicemail in the bottom right.

• Tap on the voicemail you want to save, then tap the share button. Share the voicemail via AirDrop, Messages, Mail, Messenger or WhatsApp.

• To save the voicemail on your phone, select Add to New Quick Note or Save to Files. 

• To save the voicemail to your computer, select AirDrop, then tap on your computer’s name. Make sure both devices are connected to the same network. 

On Android:

(note: steps may vary, depending on your phone's model)

• Open your Voicemail app or head to the Voicemail section of your Phone app.

• Tap or tap and hold the message you want to save.

• From the menu, look for options like Save, Export, or Archive.

• Select the desired storage location and tap OK or Save.

✌️Good Vibes

Jonathan, the giant tortoise, recently celebrated his 191st birthday on the tranquil island of St Helena, solidifying his status as the world's oldest land animal. 

His remarkable journey has witnessed 8 British monarchs, 40 U.S. presidents, and historic milestones, spanning from the Mines Act of 1842 to the abolition of slavery in 1865.

Despite the challenges of age, including diminished senses, Jonathan's caretakers, led by veterinarian Joe Hollins, ensured his day was special with a feast of fruits and vegetables. 

"It's incredible that this gentle giant has outlived all land-dwelling creatures, including the entire human race," says caretaker Joe Hollins, who is hopeful that Jonathan might reach his third century of life.

Here’s to Jonathan, who seems to have discovered the magic elixir of life 🥂

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