A big thank you to our sponsors who keep this newsletter free to advisors:

If you have a client paying $100k or more in taxes this year…

Roger Roundy of Strategic Associates can help them cut their IRS bill like a ninja with a ginsu - and then give you opportunities to write VERY high premium finance and life insurance cases with the savings. 

One Tennessee advisor referring his clients to Roger has grown his income from $100k in revenue to $1.1M per year…all from his partnership with Roger!

Click here to reach out to Roger if you have a client with a $100k+ tax bill now before it's too late and 2024 is here!

What Were You Doing When You Were 17?

Peter Park of Visalia, CA, recently passed the State Bar of California exam at age 17, and has now been sworn in as a lawyer.

Park began high school at age 13 and simultaneously began a four-year juris doctor program at Northwestern California University School of Law.

What were you doing when you were 17?

We were just trying to stay out of trouble! 😆 

– Team Advisorist

In Today’s Issue 👇️ 

• 64% of clients want MORE of this from their FA

• How to ‘refer’ your way to 10X revenue

• 1 tip for higher landing page conversion rates

👻 Research Shows Most Advisors “Unintentionally” Ghosting Their Clients

Research shows that 64% of clients hear from their advisor less than 4x per year.

This exposes a huge ISSUE and an OPPORTUNITY for advisors who are willing to roll up their sleeves.

📊 What the Data Says

The data reveals that only 36% of clients – or roughly 1-in-3 – are receiving regular communication from their financial advisors.

While those with less than $500k in AUM are less likely to hear from their advisor, even 46% of those with $500k or more in AUM say their interactions are “infrequent” or “very infrequent.”

Yet all the research indicates people WANT to hear more, with 75% of all clients saying they want their advisor to send them more personalized communication on a regular basis.

And here’s the kicker…

For 85% of advisors, communication impacts their ability to retain clients.

So the question becomes…how are you doing on this front?

✉️ If you’re not sure where to start…

• 75% say they’re open to more emails from their advisor

• 33% say they like when an advisor sends text messages

• 26% have a positive response to newsletters

• 25% would appreciate more phone calls

• 24% want more face-to-face communication

Make it a point to reach out to each of your clients a minimum of once every 60 days.

They’ll appreciate it, you’ll feel more connected, and the results will reflect that. 💪 

Headline Roundup

🏠 Affecting Your Clients

• Fed Holds Rates Steady; 3 Cuts coming in 2024 [CNBC]

• CD Rates to Continue Dropping [INV]

• 42% of Financial New Year’s Resolutions Changed Due to Costs [IPS]

📈 Markets & Economy 

• Treasury Yields Fall to Lowest Levels in Months [CNBC]

• Import Prices Fall; U.S. Inflation Eases [MW]

• Economy’s Supply Side Returning to Pre-Pandemic Levels [CNBC]

💼 Industry Roundup 

• Forbes Shares What Clients Should Expect from FAs [FRBS]

• Some Financial Firms Remain Leery of AI [TA]

• Ohtani $700M Baseball Contract Acts Like an Annuity [BI]

Sponsored

😲 Accidental Intro Launches Tennessee Advisor From $100k – $1.1M a year… Every Year

I want to tell you about my friend Roger Roundy, who is a tax planning specialist in beautiful Utah.

(Seriously – this guy’s office has a panoramic view of snow-capped mountains – and I’m kinda jealous.)

And he has a toolbelt for helping high income earners crush their taxes – particularly toward the end of the year with the clock running down.

Roger has something like 407 different advisors that he works with across the U.S.

That includes Tony J. – an advisor from Tennessee who has a handful of clients who are dentists making $500k-$700k per year.

The two were lucky enough to meet at an event a couple of years back, where Roger explained exactly what he does – which is this:

• When an advisor has a client who pays ~$100k or more in taxes, they refer the client to Roger

• Roger helps the client reduce their tax liability  by taking advantage of effective and unique tax mitigation strategies. 

• Roger then recommends that the client allocate those savings to investment or insurance products (with the advisor) to add to their legacy

Sounds simple enough, right?

Well, Tony now refers all of his high-income earners to Roger for tax planning and is on pace to 10X his business.

Yes, you read that right.

Tony was making $100k per year before adding this outsourced tax planning “arm” to his business.

This year, he’s expecting to make roughly $1.1M in revenue.

And Roger is looking for more advisors, just like Tony, who he can help.

So…if you have any clients that are planning to pay 6-figures in taxes this year – whether it’s ordinary income or from a liquidity event – Roger wants to hear from you.

Click here and fill out the short form! 

P.S. Time is of the essence here. Once December 28th or 29th rolls around, it’s difficult to squeeze this sort of tax planning on. You need to connect with Roger ASAP.

❌ The Landing Page Conversion Killer That You Should Avoid Like the Plague

Landing page conversion rates on opt-in pages are naturally low on their own.

Depending on where the traffic is coming from, how warm visitors are, and what you’re offering in return for their information…

…you might only see 10% to 20% of visitors convert on a GOOD day.

But for every additional piece of information you require in an opt-in form, you potentially reduce your conversions by 50%.

Yep, you read that right.

If you’re getting a 10% conversion rate on a page that asks them to provide two fields of information, you could slash that down to 5% just by adding a third field.

At that rate, it doesn’t take much to squash your results and turn your ROI negative 📉

As a general rule of thumb, keep your opt-in forms to just 1-2 fields.

• Name

• Email Address

If you want more information, make it optional.

I know phone number is a big one that a lot of advisors want, but you have to weigh whether it’s totally necessary or not.

If you’re going to call each prospect right away, then it might be worth it.

But if you’re just asking for it because you feel like you should, try leaving it off.

Your conversion rate will be higher, and you can always use email to engage them.

And if you absolutely need to include three, four, or five-plus fields, you better have something REALLY good to offer.

No more big, long forms!

Always ask yourself this one question: Is the form length proportionate to the value proposition?

🗓️ Upcoming Industry Event Calendar

• Jan. 8-12: 58th Annual Heckerling Institute On Estate Planning

• Jan. 13-15: Global Financial Planning Institute’s CONNECT 24

• Jan. 15-18: AICPA PFP Summit

🤖 Tech Tip

Have a tendency to write long-winded emails? Well, write away…then paste it into ChatGPT and ask it to make it more concise with a prompt like…

🤖 Please take the following email and rewrite it to be more concise. Use shorter sentences and more direct language, while still keeping it cordial, professional, and conversational.

✌️Good Vibes

In Buskerud, Norway, an extraordinary spotted moose has recently emerged in the middle of winter, capturing attention for its unique appearance.

Photographer Thomas Mørch's stunning images showcased this elusive creature, which sparked an entire town’s fascination and imagination.

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.