A big thank you to our sponsors who keep this newsletter free to advisors:

The Million Dollar Swipe File Playbook has helped advisors generate $1,210,329.12 (and counting) in commissions.

The Playbook normally costs $197 - but today, it’s on sale for just $97. Start sending conversion emails that actually work now.

👉️ Click here to check it out.

🙈Monkey Business

What did the Denver Zoo do when they were unsure of the father of a baby orangutan?

They called the best in the business: Maury Povich. 

The zoo knew the baby's father was one of two orangutans, but needed hair samples to be sure. Once they got the samples, they ran the DNA test and asked Maury to read the results.

Naturally, Povich took on the job and the video he sent to the zoo went viral. 

No word on whether or not the cheetahs took a lie detector test.

- Team Advisorist

In Today’s Issue 👇️ 

• How to get young clients to save for retirement

• Six deal-killing phrases

• Quick tips to stop spam texts

🤑 Study: Young Adults Want to Retire Early, But They're Not Saving

The youngest among us have some pretty lofty retirement goals. 

A recent study shows that young adults (ages 18 to 24) want to retire earlier than other generations at the age of 61.

The problem? They're focused on other priorities. 

The same study revealed that 30% are planning for a family, 28% are focusing on being responsible with everyday expenses, and just 23% want to invest. 

Another problem: only 12% of young investors discuss their finances with an advisor. 

There's a misconception that you need a certain level of income or savings to work with an advisor. In fact, 68% of young adults surveyed said this was a major obstacle.

So how do you get in front of these clients and bring them into your practice? Here are some tips:

• Access this age group through their parents. In communications to clients with Gen Z and Millennial children, consider providing helpful information targeted towards those age groups and encourage them to pass it along. When appropriate, include the adult children of your clients in meetings.
  

• To engage young adult prospects, lead with education. Host a webinar or lunch and learn where you teach them about the basics of mutual funds, 401(k)s, and how to put a retirement savings plan together. The newfound knowledge could empower them into action.
  

• Don't assume the younger generations are too glued to their phones to meet you in person. The study referenced above found that 66% prefer in-person interactions with their financial advisors.

It's a great thing that young adults are eager to retire early. Your help will get them to the finish line. 🏁

Headline Roundup

🏠 Affecting Your Clients

• More Couples Are Choosing a ‘Dual Income, No Kids’ Lifestyle [CNBC]

• Americans Struggle with $88B in Unpaid Medical Debt [FOX]

• Powerball Jackpot Reaches $638M in Time for Christmas Drawing [Y!]

📈 Markets & Economy 

• Dollar Slips to 5-month Low as U.S. Inflation Cools [CNBC]

• Dow Jones Up Over 300 Points as S&P 500 Rebounds [MW]

• Bitcoin Jumped Over 160% This Year [MF]

💼 Industry Roundup 

• Survey: AI Already Pervasive In Financial Industry [FA]

• 7 Whistleblowers Will Split $28 Million in Awards From SEC [AH]

• Moody’s: US Life Insurance Outlook Stable for 2024 [IN]

Sponsored

📫️ How to Send Emails That Generate a Steady Drip of Revenue

I remember when I used to stare at a blank page on my screen, trying to craft the perfect email.

I knew how important email marketing was for driving leads – but I had no idea what to write.

After dropping serious cash on expert wisdom and weathering plenty of “Oops” moments, the secret sauce started to come together.

And when I got it right? Ka-ching!

Now, I’m sharing some of my best, high-converting emails – with the Million Dollar Swipe File Playbook.

I usually sell this for $197 – but today, for the Advisorist fam, it’s just $97.

Inside, you’ll get the exact swipes that have generated more than $1,210,329.12 in commissions…and counting.

The last time I sold this, my inbox was flooded with success stories.

For example, Malcolm M. – a life insurance advisor – said, “I sent out your email to the first 10 of my dark list. Four hours later, one responded back… Commission $14,000. And two referrals.”

Boom! 💥 That’s what I like to see.

Then there was Susan W., an advisor with a team of 12 in California.

“We sent that email you told us to 2 people that hadn’t replied… They are going to move forward with us. Commission will be $249,000 in less than 90 days.”

I’ll let the results speak for themselves.

If it sounds like something that could be useful, you can grab the playbook here!

🪦 These 6 Phrases Are Total Deal Killers

What are sales superheroes like? Well, for one, they're great listeners. 👂

They also probe prospects for pain points, come up with custom solutions, and aren't afraid to ask for help when they need it. 

Top sales reps are articulate and assertive and carefully craft what they say. They avoid what are known as weasel words, or intentionally ambiguous phrases which are misleading and compromise credibility.

HubSpot recently rounded up the most deal-killing phrases and hurt your chances of closing. Here are the six worst offenders:

1. "Trust me": Trust is something that should be implied. It's your job to show you're a trustworthy person. Plus, saying "trust me" can come off as condescending, or that you don't really want to answer a question.

2. "To be honest…": Just like trust, honesty should be a given in any sales interaction. Using this phrase gives the impression you weren't honest before you said it. 

3. "I think we can do that": If you don't have an immediate answer to a question, don't make any promises you can't keep - it could backfire. A better answer would be "that's a great question. Let me find out more and get you the details ASAP." 

4. "Are you the decision maker?": Saying this makes the person across the table feel less-than, or unimportant. Treat all prospects with the same level of respect.

5. Industry jargon: Remember, you're in the industry, but your clients aren't. Do your best to explain complicated topics in the simplest way possible.

6. "We don't normally do this, but…": Most people today see through this trick pretty easily. Your prospects will also wonder how many others you've said this to.

When you're rehearsing for an upcoming sales call, keep these phrases in mind and make it a point to avoid them. You're no weasel! 😁

🗓️ Upcoming Industry Event Calendar

• Jan. 8-12: 58th Annual Heckerling Institute On Estate Planning

• Jan. 13-15: Global Financial Planning Institute’s CONNECT 24

• Jan. 15-18: AICPA PFP Summit

🤖 Tech Tip

Did you know that texting STOP or UNSUBSCRIBE doesn't always end those pesky spam texts? 📱

Sometimes, a response lets spammers know they've reached a real person and you get hit with more texts. Not cool!

Do this instead: block the phone number and mark the message as spam. Then, delete the text.

You can also forward spam texts to the number 7726 (SPAM) to stop them.

Once you do, you'll get a text back from your carrier requesting the phone number of the spammer. Text in the number, hit send, kiss spam texts goodbye.

✌️Good Vibes

What do you do when your net worth passes one billion dollars? You beef up your charitable donations.

Guy Laliberté is the founder of Cirque du Soleil and a new billionaire. He's footing the bill for his hometown to protect a large woodland and wetlands area right next door. 

Saint-Bruno-de-Montarville, a suburb of Montreal, just received $5 million from Laliberté. 

When the city proposed to make the space a protected place for residents, he jumped at the opportunity to help.

Thanks to Laliberté, those who live in his hometown will enjoy a beautiful park for generations to come. 🏞️😌

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.