🐊 Gators Show Off Cold Weather Trick

A recent blast of cold weather in North Carolina gave local alligators a chance to show off one of their winter ‘super powers.’

Since they can’t regulate their own temperature, alligators go into a survival state – sticking their noses a couple of inches out of the water so that they can continue breathing while the water freezes around them.

Kinda sounds like a CPA around this time of year 😉

– Team Advisorist

In Today’s Issue 👇️ 

• A surprising new untapped niche?

• Secret to 3.7x increase in email click-throughs

• New 7-figure stream that blows ERC away

💰 Is Walmart the Next Big Wealth Niche?

We love talking about the power of ‘riches in niches’ around here.

The reason is simple – it works.

Any advisor we’ve ever seen who has found a solid niche has always increased production and generated more revenue. 

Unfortunately, a lot of advisors are trying to pursue the same niches…which essentially commoditizes them. 

In 2024 and beyond, it’s going to be important to find non-traditional niches in an effort to tap into a lucrative market without coming across as just another advisor.

Here’s a niche for you…

Walmart.

No – seriously!

Walmart just announced that they’re raising the average pay for store managers by 9% this year, with some managers making up to $128,000 per year in base salary.

Here’s the thing…

There are 10,586 Walmart locations in the U.S. with an average of 10-15 managers per store.

That means there’s a niche market of 150,000+ potential clients who are all getting a 9% raise this year.

And we’d wager that there aren’t currently any financial advisors who specialize in working with Walmart managers. 

Now, maybe Walmart isn’t the niche for you. But the point remains…

Think outside the box to find a sizable niche that other advisors aren’t already swarming to. 

In doing so, you’ll de-commoditize yourself and get a stronghold in a hidden niche of wealth.

Headline Roundup

🏠 Affecting Your Clients

• Report: Americans Spend Almost $6B Per Year on Bacon [MW]

• Consumer Confidence Index Peaks at Highest Level Since 2021 [CNBC]

• Job Openings in U.S. UP to 9 Million; Shows Sturdy Labor Market [MW]

📈 Markets & Economy 

• J.P. Morgan Analysts: Shades of Dotcom Bubble in Today’s Market [MW]

• World’s Largest Sovereign Wealth Fund Posts $213B Profit [CNBC]

• Fed ‘Not in any Race to Cut Rates’ [MW]

💼 Industry Roundup 

• Only 29%-37% of Single Women Confident About Financial Goals [Y!]

• Last Year’s M&A Drop-Off May Already be Over [FP]

• ‘24 Poised to be Big Year for Annuities, On Heels of Record-Seeing ‘23 [ANN]

😲 How to 3.7x Your Email Click-Through Rate With One Simple Fix

Want an easy way to clean up your email marketing results and get a higher ROI?

Stop trying to do too much.

If you want to be successful with email, you need to get focused and keep things simple.

This means NEVER asking someone to perform more than one action in an email that’s designed for conversions.

In fact, research shows that emails with a single call-to-action enjoy a 371% better click-through-rate than emails with multiple calls-to-action.

If you’re asking people to sign up for a webinar, don’t make the mistake of also throwing in a call-to-action to schedule a 15-minute chat.

It won’t work.

Stick to one CTA and you’ll get better results.

🗓️ Upcoming Industry Event Calendar

Today: Virtual Advisor Power Hour

Feb 7-8: Retirement Plan Advisor Summit - Southeast 2024

Feb 11-13: Exchange: An ETF Experience

🧮 By the Numbers

✌️Good Vibes

A decade ago, Aileen Ingram raised money for a boy in her community who had his bicycle stolen. 

All it took was that single act of kindness to create a widespread Pay it Forward movement in their community of Kootenays.

Today, they celebrate 10 years of blessing others.

According to Ingram, the mission is simple: “​​You give someone a hand up, open a door for somebody, even give them a big smile, just try to do something to make their day better."

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.