This Thursday at 1PM EST, discover CPA Steven Jarvis’ 5 Innovative Strategies for Financial Advisors to Capitalize on Client Tax Returns and build out Passive Methods to Attract and Retain Business Owner Clients. 

👉 Click to register for free!

🥒 Oh My, Pickles and MoonPies

When the clock ticked to midnight on New Year’s eve, millions of eyeballs were glued to the famous Times Square ball. 

But that wasn’t the only thing that dropped. There was a Duck Decoy in Maryland, a Giant Pickle in North Carolina, and a 12-foot tall electronic MoonPie in Alabama.

Petition to have the next New Year’s Eve broadcast follow the Giant Pickle in NC…anyone?

- Team Advisorist

In Today’s Issue 👇️ 

• The booming trend advisors need to pay attention to

• America’s #1 resolution may surprise advisors

• How to build a thriving network with CPAs

💣 Booming Trend Remains Totally Untapped for Proactive Advisors

You know about Baby Boomers, Gen X, and Millennials.

And you probably even know a little about Gen Z (1997-2010).

But let me give you a new generation that you need to keep your eyes on:

👶 Gen Alpha (Born 2010-2025)

I know, I know…they’re just babies, right?

Well, 78% of them earned money last year – with 43% relying on tech to do so.

And a small fraction of them are absolutely crushing it with social media, software development, etc.

Over three-quarters say they want to be their own boss and/or have a ‘side hustle.’

In other words, contrary to how we might view young people from the outside looking in, they’ve got some spunk and motivation…

…which will only grow as they age into adulthood.

📓 The Opportunity: Financial Education

While Gen Alphas aren’t yet old enough to manage their own wallets, financial literacy is something they (and their millennial parents) are keen on. 

That’s why massive companies, including banks and tech startups, are already jumping on the trend of financial education.

👉 Capital One has a teen checking account that’s gaining momentum

👉 GoHenry is a new banking app for children that was recently acquired

👉 Greenlight, now valued at $100M, offers debit cards to kids

If companies with 9- and 10-figure balance sheets are leaning into this, maybe we should too?

Here are some opportunities I see:

• Community financial mentorship program for kids

• Group financial coaching sessions for children of your clients

• Creating an online financial education course for Gen Alpha

• Building a simple at-home curriculum your clients can use to teach kids/grandkids about money management

Leaning into Gen Alpha’s budding financial development does a few things for advisors:

1. It makes an impression on their parents/grandparents, who have current needs that you can help them with.

2. It allows you to build a name for yourself as an advisor who cares about a younger demographic, putting your practice in a solid long-term position.

3. Allows you to get easy online exposure in a niche very few are serving.

Headline Roundup

🏠 Affecting Your Clients

• Americans’ Demand for Mortgages Drops 9.4% [CNBC]

• Jobless Claims Hit 3-Month Low of 202,000 [MW]

• Employee Morale to Remain Low in 2024, After 2023 Layoffs [CNBC]

📈 Markets & Economy 

• Crypto Volatility Ahead of Anticipated ETF Decision [BMRG]

• 10-Year Treasury Yields Approach 4% After Jobs Data [CNBC]

• Online Holiday Shopping Jumped 5% to New Record in 2023 [CNBC]

💼 Industry Roundup 

• State-Run IRAs Hit $1B in Assets in 2023 [MW]

• 529 Plans See New Changes; Laced With ‘So Many’ Caveats [CNBC]

• Actively Managed ETFs Surge in Popularity in 2023 [MW]

💰 Hidden Wealth in Tax Returns: Step by Step Roadmap

Imagine having a thriving network of CPAs that actually refer you to clients…

And imagine being able to send your clients to those same CPAs to help them with some of their big picture tax planning (while sharing in some of that revenue).

I’m a firm believer that there is tons of hidden wealth in tax returns and tax planning – most of which advisors are unable to tap into without the right relationships.

This is such a golden opportunity that I’ve spent the past few weeks in conversations with Steven Jarvis, a highly-respected CPA who shows FAs how to win in this area.

Steven and I are excited to announce a powerful free training that we’re putting together this Thursday at 1PM EST:

Riches in Tax Planning Double Header: Tax Return and CPA Goldmines - Revealed

Thursday, January 11 @ 1PM EST

In this double-header event, you’re going to discover:

• 5 Innovative Strategies for Financial Advisors to Capitalize on Client Tax Returns

• 3 Secrets to Build a Thriving Network with CPAs That Actually Refer You Clients

• Proven Passive Methods to Attract and Retain Business Owner Clients

• The Hidden Wealth in Tax Returns - A Step by Step Roadmap

👉 Click here to register for free!

🍾 How to Leverage the #1 New Year’s Resolution to Reach New Prospects

It’s that time of year again – resolutions, goals, mission statements….everyone is thinking about how to do more or be better in 2024.

And according to a recent poll, “Saving More Money” is the number one goal people have this year.

In fact, stacking bills ranks higher than “Being Happy”, if that tells you anything about how serious people are.

While all demographics have some interest in saving money, those in their 20s and 30s are most focused on putting away cash.

Baby Boomers, who hold an estimated $78 trillion of wealth already, are more interested in paying down debt.

🧠 Time to Brainstorm

The hope is that when you see trends like this emerge, you start to think about what opportunities exist for you as an advisor to step in and capitalize.

My suggestion would be to tap into this right now, in January, while resolutions and goals are fresh.

This is a great opportunity to host a webinar, where the emphasis isn’t on selling life insurance, annuities, or a financial plan.

Instead, the goal is to give people 5-7 specific ways they can save more money.

Because if you can position yourself as the advisor who knows how to save people money, it’s a natural segue into showing them how to grow their money.

Try hosting a webinar with a call-to-action at the end of the call to book a free “2X Your Savings Account in 2024” strategy call.

🗓️ Upcoming Industry Event Calendar

• Jan 11 @ 1pm est: Tax Returns and CPA Goldmines Revealed

• Jan. 8-12: 58th Annual Heckerling Institute On Estate Planning

• Jan. 13-15: Global Financial Planning Institute’s CONNECT 24

• Jan. 15-18: AICPA PFP Summit

🧮 By the Numbers

The Financial Experts have spoken, and here are their predictions for interest rates in 2024:

👉 Credit card rates fall just below 20%

👉 Mortgage rates decline to 5.75%

👉 Auto loan rates edge down to 7%

👉 HYSA rates stay above 4%

✌️Good Vibes

This holiday season brought an extraordinary surprise for Barbara Rieco, a grandmother whose decades-old dream suddenly resurfaced thanks to her grandson, Chad Cooper.

Backstory: In 1972, Barbara penned a children's book that was relentlessly rejected by publisher after publisher. But she never forgot about the book – and talked about it often.

For Christmas, Chad secretly turned Barbara's original manuscript and commissioned illustrations into a beautifully published book. 

The emotional moment, captured on TikTok, went viral, revealing Barbara's overwhelming joy.

But the thoughtful gesture didn't end there, as Chad put the book on Amazon – which eventually propelled it to #1 bestseller status within days. 

"This is probably the nicest thing anyone's ever done for me in my entire life," Barbara says in the video. "In my entire life."

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.