Join us tomorrow at 3PM EST / 12PM PST for a free live training: 

👉 3 Ethical Strategies For Finding 100s of Free, Warm Leads

🥞 New Jersey Syrup?

Vermont and maple syrup go together like peanut butter and jelly.

But what about New Jersey and maple syrup?

One local university, backed by $1 million in grants from the state, is trying to make it happen.

They’re on pace to produce about 55 gallons of the syrup this year.

Those who’ve had it say it’s just as good as the Vermont variety…but with a little bit of a smokier flavor.

Sign us up to taste test a bottle!

- Team Advisorist

In Today’s Issue 👇️ 

• 7 research-backed reasons for going Roth

• 3 strategies for finding 100s free leads

• How using the “A” word in meetings = higher conversions

🤑 Study: 7 Reasons Roth Trumps Traditional

A new report published by the American Accounting Association backs up what most of us have been preaching for years…

Roth IRAs and Roth 401(k)s are superior retirement products in the long-term – faring much better than their Traditional counterparts.

The study looked at 350 U.S. adults over the age of 40 and examined their behaviors – producing 7 unique conclusions:

1. Post-tax savings reduce the sting of withdrawals in retirement

2. Savers in Roth accounts have better visibility into spending power

3. Post-tax savings are simpler from a financial literacy perspective

4. Roth accounts insulate retirees from irrational reactions to taxation

5. Pretax savers may invest too conservatively

6. Post-tax savers seem to feel happier about spending

7. Pre-tax savers often "anchor" on higher nominal account balances

Next time you find yourself walking a client through the classic “Roth vs. Traditional” conversation, you can elevate your authority by sharing this independent study with them.

If nothing else, the study should motivate you to continue encouraging clients to consider Roth IRAs and Roth 401(k)s.

Headline Roundup

🏠 Affecting Your Clients

• April 30: Key Student Loan Forgiveness Deadline [CNBC]

• ‘Gray Divorce’ Rates Have Doubled Since 90s; Huge Financial Risks [CNBC]

• Report Shows How Long $1M Lasts in Retirement in Major Cities [GBR]

📈 Markets & Economy 

• Report: Sales of New Homes Slipped in February [MW]

• $9B in Bitcoin Options Set to Expire on Friday [CS]

• S&P 500 Has Returned 25% Annualized Since COVID Low [CNBC]

💼 Industry Roundup 

• Americans Rank Govt Dysfunction & Elections Top Causes for Financial Concern [Y!]

• Median 401k Balance for Americans in 30s: Just $20k [CNBC]

• South Carolina Bill Seeks to Extend Life Insurance Coverage to Embryos [ABC]

🔥 3 Ethical Strategies For Finding 100s of Free, Warm Leads

Referrals are great – and if you have a big enough personal network, you can build a pretty large business on these types of leads.

But for most of us, referrals are just a nice little “occasional” bonus.

We need a steady flow of qualified leads to build our business.

This Thursday, Advisorist is hosting a free, live training to show you how to attract new leads to your business without having to rely exclusively on referrals:

3 Ethical Strategies For Finding 100s of Free, Warm Leads

• A Hands-On Strategy for Building Power Relationships With Local Business Owners and Turning Their Employees Into Captive, Pre-Qualified Leads

• An Underground App That Helps You Find Niche Leads On-Demand (Whether They’re on LinkedIn or Not)

• How to Ethically Swipe High-Converting Funnels That Generate 5-15 Warm Leads Per Day…Even if You Aren’t Tech Savvy

These are dead-simple techniques that 99% of advisors haven’t discovered yet.

Any one of these strategies could be enough to help you 2x-3x the number of deals you close in 2024…if you’re a first-mover.

This live training is happening on Tomorrow @ 3PM EST / 12PM PST.

👉 Click here to register for free!

📖 The Power of Analogies for Higher-Converting Sales Calls & Webinars

If you study some of the biggest brands across any industry, you’ll find that they’re almost religious in their application of analogies.

On sales calls, YouTube videos, webinars, podcasts…they’re always using analogies to explain complex ideas in a way that even a 5th grader could understand.

And if it’s good enough for them, it’s good enough for us as advisors.

By using analogies when explaining complex financial concepts to prospective clients…

You can demystify the complex and help people get a better grasp.

In doing so, you’re more likely to win their trust and business.

Analogies don’t have to be super complex.

They can be as simple as…

➡️ Comparing investing to highway driving. Do you drive 100mph and blast heavy metal down the highway, or do you travel right around the speed limit and play some classic tunes?

➡️ Portfolio risk. While one massive picture window looks great in the living room, all it takes is one rock to break the entire thing. But a window with 9 panes only requires you to replace a small portion when the rock hits.

We’re not saying these 👆 are the best…

(You can probably do better)

But do you see how well they work?

Try implementing more analogies into your marketing/meetings and watch as people become more engaged.

Not Naturally Gifted at Creating Analogies?

ChatGPT is your friend.

Try using the prompt below – customizing the brackets – and let it create analogies for you:

🤖 Create a simple analogy for [how Bitcoin and blockchains work] in terms that a [doctor] would understand.

By the way, here’s what ChatGPT gave us:

Result

Bitcoin works like a hospital's patient record system but for financial transactions. In a hospital, when a patient receives treatment or a diagnosis, the details are recorded in their file, which is securely stored and accessible only to authorized personnel.

Similarly, in the Bitcoin network, when someone makes a transaction, it’s recorded on a digital ledger called the blockchain. Just as patient records are updated and verified by medical staff, Bitcoin transactions are verified by a network of computers (miners) and added to the blockchain.

Once a transaction is recorded, it cannot be changed, mirroring the permanency of medical records. Moreover, just as patient records are kept confidential and secure, Bitcoin uses cryptographic techniques to ensure that transactions are secure and the identities of the parties involved are protected.

🗓️ Happening Today

Snappy Kraken CEO Robert Sofia joins today’s Power Hour at 12pm EST to share some of the big insights they’ve gleaned from their State of Digital 2024 study of 10,000 advisors, 600,000 marketing campaigns, and 250 million data points. Click Here to Join for Free!

🧮 By the Numbers

43%

That’s the Percentage of Financial Advisors Who Worry About Being Perceived as “Pushy” When Trying to Grow Their Businesses

Click to see other results from the Financial Planning Association Study.

✌️Good Vibes

In the heart of Harlem, you’ll find a favorite local spot for kids and parents alike.

It’s called “Grandma’s Place” – Dawn Harris Martine’s second act.

After retiring from a 35-year career as an educator, she decided to open up the toy store 20 years ago this week.

The store is motivated by her own upbringing, where she never had any toys of her own.

"No kid should be without a toy or a book," says Martine, otherwise known by the locals as “Grandma’.

Since its inception, the store has served as a sanctuary for children, offering not just toys and books but also fostering a sense of belonging and community.

"I'm doing my life's work. It's my passion," Martine said.

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.