Tom Hegna and Advisorist are announcing two more summer mastermind dates:

• 💃 Las Vegas on June 4-5

• 🎸 Nashville on July 25-26

This is an extremely limited offer with just 10 spots available at each mastermind.

👉 Click here to learn more and apply!

🍀 Luck, Fish, and Chips

What's the world's oldest man's secret to living a long life?

Luck, moderation, and a plate of fish and chips every Friday.

At the ripe old age of 111, Englishman John Alfred Tinniswood just received the Guinness Book of World Records title of the world's oldest man. 

John was born in 1912 a few months after the sinking of the Titanic. The retired accountant and great-grandfather also served in the British Army Pay Corps during WWII.

Aside from his weekly fish and chips, John doesn't follow any special diet to stay young. He also never smokes and rarely drinks. 

We'll take our next fried fish platter with a side of lemon water. Hold the beer.

- Team Advisorist

In Today’s Issue 👇️ 

• Key statistics to help you elevate your sales strategy

• Reality checks you should give to your clients

• Details on an exclusive mastermind

🚀 Super Sales Strategy Stats

In a recent LinkedIn survey of over 500 B2B buyers, respondents spilled the tea on what they want from the sales experience. 

From budget details to how they prefer to be contacted, they shared it all. Even if you're not in B2B sales, their answers are gold for cultivating a solid sales strategy. 💰

Here are some of the best statistics along with helpful tips:

👉  67% of B2B buyers say it's important to meet with a sales rep in-person before closing a deal, and 87% of B2B sellers agree.

Pro Tip: The pandemic killed a lot of our in-person interactions, and we’re still doing virtual meetings even though things are back to normal. 

While there's definitely a time and place to meet over Zoom, go for the in-person coffee chat or dinner whenever you can. You'll build trust much faster.

👉 B2B buyers want sellers who deeply understand their business. 

Pro Tip: When researching a prospect, dig deep. To make an authentic, engaging connection with a new client, the more you know about them, the better. 

When you meet with them, work to uncover any specific needs and pain points and come up with a customized solution and recommendations. 

👉 78% of B2B buyers strongly agree that outreach should be personalized.

Pro Tip: To make a true connection through your marketing strategy, think quality over quantity. A personalized email will go much further than a generic email blast. 

Customized outreach greatly increases your chances of a response, which will hopefully lead to a meeting.

👉 B2B buyers want trustworthy, transparent sellers who stay connected after the sale.

Pro Tip: Transparency is the key to building trust. Discuss any fees and commissions up front when introducing a new product. 

Stay engaged with clients all year round, not just when they invest in something new. A regular follow-up strategy will inform you of changes in your clients' lives that could generate new business.

Headline Roundup

🏠 Affecting Your Clients

• More Americans Claim Caretaker Tax Benefits for Looking After Parents [USA]

• High Inflation is Costing Americans an Extra $1K a Month [FOX]

• The Average Tax Refund is Over $3,000 [CNN]

📈 Markets & Economy 

• S&P 500 Heading for a Rough Patch as Buyback Blackouts Arrive [B]

• Jobless Claims Retreat Again to 211,000 [MW]

• Hot Inflation May Put Fed Rate Cut in Thick of Election Season [Y!]

💼 Industry Roundup 

• Final DOL Rule Draws Near As OMB Completes Review [FA]

• Fidelity Gives Teens 3 Theme-Based Investing Baskets [TA]

• 7 States Adopt AI Rules; Insurer Compliance Called ‘Significant Lift’ [INN]

🤯 7-Figure Breakthroughs in Just 48 Hours

Last month, Tom Hegna and Jeremiah Desmarais hosted a powerful in-person Mastermind experience with an intimate group of 10 advisors and some renowned guest speakers in sunny Puerto Rico.

Three months before that, they hosted a small mastermind in the Financial District of New York City…both with rave reviews:

"The monetary value is probably 2X-3X from what I learned here." -Mark Byelich

"Not only did I learn a lot, but I think this can translate to hundreds of millions of dollars of new business over the next decade." -Pete D'Arruda

"The value of what I learned today is going to allow me to bring on 10 other advisors, because we'll be able to generate the leads we need to grow and scale our business." -Don Chamberlin

Tom Hegna and Advisorist are now announcing two more summer mastermind dates:

• 💃 Las Vegas on June 4-5

• 🎸 Nashville on July 25-26

Here are some of the details:

• VIP access (limited to 10 individuals) to intimate, in-person coaching from Tom and Jeremiah.

• Private VIP dinner the night before the mastermind event for networking and sharing top-performing ideas

• Million-dollar breakthroughs tailored to the specific issues you’re facing right now in your business

• Micro-presentations from special guests

• Insider knowledge on what's working now in advisor growth strategies, modern selling, whole life, AUM, annuity sales, business building, profit increasing strategies, and AI uses in financial planning!

This is an extremely limited offer with just 10 spots available at each mastermind.

If this is something you’re interested in, fill out an application right now to ensure you’re one of the first to get your name on the list.

👉 Click here to learn more and apply!

🔔 Give Clients a Reality Check

We love a glass-half-full view on life, but sometimes we need a healthy dose of reality.

While we always try to win prospects and clients over, sometimes being the bearer of bad news is the best move.

Look at it this way: if things do go south, they'll be glad you warned them. Taking a proactive approach and keeping their best interest in mind keeps your relationship strong.

Let's take a look at some beneficial reality checks:

✅ "What could tank the stock market?"

Inflation may stay high, banks could be overleveraged with commercial real estate, and earnings could flatten in a heartbeat. All of these scenarios come with significant market impacts.

Clients overly invested in the market should consider balancing things out with stocks and bonds.

✅ "Will this year's annual bonus definitely be bigger than last year's?"

Many people make financial plans with the assumption their annual bonus will be the same (if not bigger) than last year's. Some run up short-term debt and plan to pay it off with their bonus, which can backfire.

Bonuses may be better off in a savings or investment account instead.

✅ "What's your plan for emergency healthcare costs?"

The cost of healthcare exceeds inflation, placing a huge burden on clients faced with big bills. As they age, these costs will only continue to rise, so it's important to have a game plan.

Clients should review their healthcare coverage every year and think about investing in an HSA.

✅ "Do you have sufficient life insurance coverage?"

Younger clients tend not to think too much about life insurance. They may have a policy through their current employer, but it might not be enough and they probably won't work there forever.

Life insurance gets significantly more expensive as we age, so it's worth getting sufficient coverage early.

🗓️ Virtual Event of the Week

Virtual Advisor Power Hour: Wednesday @ 12pm EST /9am PST

Broadridge’s Kevin Darlington joins the Power Hour this Wednesday to discuss some of the biggest takeaways from Broadridge's 2024 Financial Advisor Marketing Report!

This includes:

• Marketing landscape trends

• Spending trends

• Growth and lead gen trends

• Investor expectations

• AI usage

There’s even a detailed look at the unique differences between the United States and Canada.

👉 Click here to register for this week’s Power Hour!

🤖 Tech Tip

So you wanna be a millionaire? 

Use this calculator from buyupside to determine which age you'd have one million dollars (or any specified amount), given you invested a fixed amount each year starting at a specified age. 

Got curious clients? Use it on them, too!!

✌️Good Vibes

Throughout his 27-year tenure at Burger King, Kevin Ford never missed a day of work.

Back in 2022, a video of Kevin's accomplishment went viral. It showed him receiving a few small gifts from management for his dedication, but many thought he deserved more.

Kevin's daughter Seryna started a GoFundMe for her father. To date, the campaign has received over $450,000! 

In a recent update video, Kevin shared with his followers some fantastic news. He was able to purchase a three bedroom, two bathroom home. 

Kevin's still maintaining his perfect attendance record at work and hopes to open his own restaurant someday.

Hard work truly does pay off, even if it's in an unconventional way. 😌⭐

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.