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- 4.21.24: ask clients this one key question
4.21.24: ask clients this one key question

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🐐 That Rescue Was the GOAT
Source: Pexels
In Kansas City, a curious mountain goat named Chug wandered away from home and got trapped under a bridge.
He was stuck all the way up on the support pillars, making the rescue super risky.
When firefighters tried to reign him in, Chug got scared and tried hopping to another platform, but slipped.
Thankfully, a rope was caught around Chug's neck and the rescue team was able to provide enough slack for him to land safely.
Chug's now back with his owners after the greatest rescue of all time!
- Team Advisorist
In Today’s Issue 👇️
Why you should ask clients if they're happy
Top habits of the best prospectors
Stats on American household debt
😁 Are Your Clients Happy?
Clients’ happiness is likely always on your mind. 💭
After all, when they're happy, it's easier to maintain the relationship and help them with any new financial twists and turns that come their way.
However, there's a ton more to client happiness than simple financial planning. A recent FA Mag article laid out what advisors need to do to help clients in the broader life satisfaction department.
They break things down into three categories: what advisors should be doing, what they could be doing, and things they should get help doing.
Let's dive in:
✨ Should be doing: The foundation of a solid financial plan for clients is built on ensuring their expenses are aligned with their income and goals.
When it comes to savings goals, don't just focus on retirement. Get to know the bucket list trips and once in a lifetime experiences on their wish list and help them get there financially.
✨ Could be doing: The strongest relationships you'll have with clients will surely get a little personal. That means you should go the extra mile and advise them on things outside of money that are in their best interest.
For example, if your client has health concerns but works a ton of overtime, help them find ways to avoid burnout. Be a sounding board for what's bothering them and help troubleshoot.
✨Get help doing: If there's something big in the way of your client's happiness, you may need to call in other professionals to help. Things like addiction, divorce, and losing a loved one may require a therapist's expertise.
Make sure your network includes qualified professionals you can refer clients to when things get rough and are outside your scope.
You lending a hand to help turn things around makes all the difference.
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🏠 Affecting Your Clients
📈 Markets & Economy
💼 Industry Roundup
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🏆 5 Habits of Top Prospectors
Ah, prospecting skills. Some people seem to be born with them. The rest of us, maybe not so much. 😵💫
But there's good news! The superstar prospectors among us tend to have a few core, high class habits we can take on as our own.
With a little practice, consistency, and determination, you just might turn yourself into a regular prospecting powerhouse.
Without further ado, here are five habits of highly successful prospectors:
Put relationships over sales: Go into a call with a new prospect with the relationship front and center. Save the sales pitch for later and focus on getting to know them first. As the relationship progresses, you'll be able to come up with a custom solution they're more likely to buy into.
Mix grit with research: When there’s solid, research-backed insights powering your goals, you become that much more successful. Stay up on market and industry data and use any failures you encounter as an opportunity to do better.
Master technology: Leverage marketing automation, AI, and networking tools like LinkedIn and create a system that makes your life easier. Staying ahead of the technology curve keeps you sharp and allows you to be more efficient than your competition.
Make it all a game: When you gamify tasks like cold calling and updating your CRM, they become less tedious and you're more likely to get them done. Set micro goals to complete throughout the day, like sending a certain amount of emails out before your morning coffee break.
Stay hungry, but stay grounded: It's awesome to have big goals, but keep things within your reach. It'll help you stay motivated. Use lists to identify short and medium-term wins and spend most of your time chasing those. Dedicate about 25% of your time on long-term goals.
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🧮 By the Numbers
$17.5 trillion
That's the amount of American household debt reported in the Q4 of last year.
Most of the debt is housing-related (mortgages). Auto loans made up $1.61 trillion and $1.13 trillion was credit card debt.
Which age group held the largest portion of debt? Borrowers between the ages of 40 and 49.
✌️Good Vibes
Source: Pexels
A puck came flying off the ice at a Cleveland Monsters game and headed straight towards 4-year-old Nasir Davis.
Fortunately, hockey fan Andrew Podolack came to the rescue.
Podolack blocked the puck and the game carried on.
When the game ended, Davis and his mother, Asia, left without a chance to talk to their hero.
The hopeful mom took to social media and made a TikTok video asking for the anonymous fan to reach out to her.
Four million views later, Podolack saw the video.
At a later Monsters playoff game, the three were reunited in front of news cameras. They even scored ringside seats and got to drop the puck! 🤩🏒
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