🔫 Straight Shooter

How quick could you hit 10 soda cans with a water gun?

Idaho's David Rush beat the current world record of 5.93 seconds on his 10th try.

He then gave it one last shot and landed a brand new record time of 4.92 seconds.

Rush is a serial record breaker. His latest feat earned him his 178th concurrently-held title of the fastest time to topple ten targets using a water pistol.

He's on a quest to ultimately hold 181 Guinness World Records to become the world's top record-breaker. 

Congrats on making quite a splash!

- Team Advisorist

In Today’s Issue 👇️ 

• Help clients uncover hidden cash

• Tips to fire up your email list

• How Americans are dealing with the rising cost of living

💸 Uncovering Hidden Opportunities

How many times have you connected with a solid prospect only for them to tell you they don't have any money?

Instead of writing them off, help them think outside the box. They could very well be overlooking some of the places money likes to hide.

Even if the opportunity isn't there for them now, they're more likely to get back in touch once the money comes their way. 

Here are some places money could be hiding beyond a regular bank account:

🏠 Downsizing: Got a prospect or client that's a soon-to-be empty nester? Moving into a smaller home could result in a chunk of change from selling the larger one. 

💼 Annual Bonuses: When bonus time hits, many people run straight to paying off debts or splurging on a vacation. Talk to clients and prospects about integrating that cash into their portfolio instead.

💰 Inheritances: To reduce an estate tax burden, some people give annual monetary gifts to family members. If your client is on the receiving end, make a suggestion on where to invest.

💵 RMDs: Retirees have to take required distributions. If they don't need the cash, there's a chance it's piling up in their bank account. Help reinvest it and put those funds to work. 

🤔 Orphaned IRAs: When people leave one job for another, they sometimes forget about their retirement plan. Help clients consolidate those old IRAs into a more streamlined strategy.

Headline Roundup

🏠 Affecting Your Clients

• Home Prices Begin to Cool as Active Listings Jump 35% [CNBC]

• Wealthy Americans are Anxious about Making Ends Meet [FOX]

• Drug Prices Have Risen Almost 40% Over the Past Decade [CNBC]

📈 Markets & Economy 

• Jobless Claims Data Show 'Warning Sign' for US Labor Market [Y!]

• Hedge Funds are Dumping Tech Stocks Despite Recent Rally [MW]

• US Economy Shows Further Signs of Slowing Under High Rates [B]

💼 Industry Roundup 

• Barred Ex-Morgan Stanley Broker Ordered To Pay Firm $1.9M [FA]

• Post-COVID Disabilities Increase Puzzles Experts [INN]

• New Spending Bill Would Torpedo DOL Fiduciary Rule [TA]

🚀 Add Fuel to Your Email List

Email campaigns are powerful marketing tools, but only when you have the right people on your list. 💻

In a study by Mailchimp, it was found that the average email open rate is only 21.33%. Click through rates are even lower. 

To make the most out of this reality, every subscriber needs to be in your ideal audience. The more engagement you have, the more conversions you'll make.

Here are some tips to make sure your email marketing campaigns hit the right target.

👉 Keep it simple. No one likes a complicated or lengthy sign up form. Too many fields could scare away potential subscribers. Limit your requirements to just the basics, like name and email address.

It's worth noting that people serious about working with you will be more likely to complete a longer form. Consider having a place on your website to capture these kinds of leads. 

👉 Automate it. It's important to pounce on the opportunity to connect with someone ASAP after they sign up for your email list. Setting up an autoresponder sequence allows you to touch everyone easily and right away.

A welcome email sequence typically consists of a series of three or more emails spaced out over a certain amount of days to weeks. The goal is to funnel new subscribers into engaging and connecting with you.

👉 Timing is everything. How often you send out emails is a little bit of an art and a science. Email too often and people unsubscribe. Email too infrequently and you're forgettable. 

Your own cadence will depend on your unique audience, and it might take some trial and error to get it right. Run test campaigns at different frequencies to determine the best fit.

👉 Group it up. Segmentation helps you target specific subgroups on your email list. You may want to create groups based on age, level of wealth, or financial goals and send out tailored messages that speak directly to those audiences.

The more customized and personal an email, the more likely it'll get decent engagement, and maybe even lead to a conversion.

🗓️ Virtual Event of the Week

🗓️ Wednesday at 12pm EST / 9am PST

The Power Hour has a very special guest this week who is going to spill the beans on a new revenue opportunity that you’ve likely never heard of.

(Because it’s the first time it’s been discussed publicly.)

This is perfect if you have business clients.

One advisor did it recently – sending out a simple text message – and it’s going to make him $80,000. 

We’re bringing on the guy who is spearheading this to show you what it is.

If you’re trying to put together deals with business owners and attract more of them as clients, you need this.

This isn’t Capstone, or anything I’ve ever discussed publicly before. (Though it actually works really well with Capstone, if that’s something you’re doing.)

There’s just one caveat…

This is going to disappear off the face of the earth on August 30.

We know it’s a holiday week and you might be on a summer hangover, but don’t miss this.

Carve out 1 hour on Wednesday – whether you’re on the beach, at the lake, or in the office – and get a head start on a big month.

👉️ Click to register for free!

🧮 By the Numbers

80%

That's the percentage of Americans dealing with "cost of living creep," or spending more money to afford the same amount of goods or services as they did in the past. 

In a recent survey, 66% said the rising cost of living is holding them back from meeting their financial goals.

The survey also revealed that 60% of people don't believe their incomes will catch up with the current cost of living.

✌️Good Vibes

When a pack of hunting dogs almost drowned in a Mississippi lake, a few brave fishermen came to the rescue.

The men were out looking for bass with a guide when they started to hear dogs barking.

A deer had jumped into the lake and a whopping 38 hunting dogs jumped in after it. 

However, the deer was far outpacing the poor pups, who were struggling to stay above water.

The fishermen had to make multiple trips, but they successfully saved every hound. All of them made it out safely and reunited with their owners on shore. 

What a heartwarming ending to a crazy day! 🐕😍

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.