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Aegis Financial’s Care Forward Program can help you earn more with your existing book of business - no cold calling, buying leads or suffering in the cold market - with nearly a 100% closing ratio.

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Of Markets and Meerkats…

GM – and happy Sunday!

In case you missed it, last Thursday the London Zoo did its annual weigh-in for more than 19,000 (!) animals.

And if there’s a better way to start Sunday than seeing a meerkat on a scale, I’m not sure what it is.

With summer close to over, it’s time to get ready for my own weigh-in…

Jeremiah “Lacing Up My Kicks” Desmarais

CEO, Advisorist

In Today’s Issue 👇️ 

• A hot (and hidden) trend with 3 ways to capitalize

• Copy this email script to gather more assets 

• A social post and shareable chart to differentiate your practice

Plus, all of the week’s biggest headlines. Let’s dig in 💪

Win New Clients by Going ‘Phygital’ 💻

When hockey legend Wayne Gretzky was asked about his game strategy, he famously replied, “I skate to where the puck is going to be, not where it has been.”

Now, I’m not the biggest hockey fan – but this lesson is super applicable to the business world when it comes to getting ahead of market trends.

That’s why I wanted to share one trend that’s been picking up steam: the rise in interest for “phygital” services.

And I promise, that’s not a misspelling!

“Phygital” is a word coined to describe a mix of physical and digital offerings.

Interest in the concept of phygital services has been booming. Online search trends for the topic are up nearly 200% over the past five years.

This is going to be a big movement in the months ahead, but most businesses aren’t prepared to play the trend.

That’s why I wanted to help you get ahead so you can take advantage… 📈

Here are a couple ideas to capitalize on client interest in phygital services:

• Offer both digital (virtual) advisory and in-person advisory. These days, most advisors offer just one or the other. Doing both will help you serve a client base across the entire spectrum of preferences.

• Digital onboarding, physical welcome kits. With the rise of e-signatures, most of the onboarding process can be done digitally. But providing physical welcome kits will help your firm stand out in a client’s mind and create a tangible sense of connection. Here’s a few fiverr freelancers that will do that for you.

• Hybrid seminars and workshops. Seminars and workshops can be a great way to meet new prospects and spread useful information. Providing them in a hybrid format, where people can attend both digitally and in person, can help you make the most client connections possible. Here’s a deep dive on how to do that from StreamYard - which we use here at the ADV.

An Email Script to Help Your Clients Save More 💸 

The economy has certainly seen better days.

With the cost of living rising and wages stagnating, people’s personal finances are struggling to keep up.

To make ends meet, it looks like people are sacrificing their savings. A recent survey showed that the personal savings rate is the lowest it’s been in the last ten years.

On top of that, about 40% of people don’t have a savings account at the bank at all.

So why is this good news?

This is a perfect moment for you to step in and help clients improve their financial situation with education and guidance.

Even if clients understand their savings options, they might not realize the importance of saving more money now that interest rates are higher.

Here’s an email script you can copy and paste to your clients that covers both areas. 👇

Copy, paste and edit this email script to your clients

Hey [First Name]!

I wanted to reach out and let you know about some of the excellent options for savers that we’re seeing right now.

With interest rates so high, it’s a great time to increase your savings rate, since each dollar you put away will compound even quicker.

Money market funds are an attractive alternative to savings accounts, as they often come with a higher yield.

We also think Treasuries, which are backed by the full credit of the US government, can be a great savings tool.

If you’d like to discuss either option or any other aspect of your financial strategy, feel free to hop onto my cal for a quick 15-minute chat. No sales, scouts honor. ✌

Speak soon

Your Name

Top Headlines: Everything You Need to Know

🏠 Stories Impacting Clients

• Mortgage rates hit 7.23%, a two-decade high (WSJ)

• Report: S.S. to cover 37% of avg. pre-retirement income (BBG)

• Sign-ups open for income-driven student loan repayment (NYT)

💵 Markets & Economy

• Stocks climb as investors parse Jackson Hole speeches (BBG)

• 10-year yields above 4.3% as CBO projects high deficits (BBG)

• Atlanta Fed GDPNow model estimates Q3 GDP at +5.9% (FED)

💼 Industry News

• SEC new private fund compliance rule impacts all RIAs (RNTL)

• Former LPL, Wells advisor in prison for stealing $600K+ (FP)

• Citi offers relationship tiers on bank accounts in WM push (FP)

Sponsored

How to Unlock More Revenue From Your Current Clients

As advisors, we know the importance of acting responsibly on our clients’ behalf.

But these days, advisors have so many responsibilities that it’s hard to make sure we’re doing everything right. Here’s a quick review of some areas that advisors may overlook:

• Not having a succession plan. Plenty of advisory practices suffer from “key person risk.” It’s important to have a plan in place to manage that risk for client stability!

• Lack of continuous advisor education. Markets and technology are changing all the time – it’s vital to invest in your own education to give clients the best service you can.

• Not educating clients about insurance options. If clients aren’t fully informed, they can’t make the right decisions. That’s why I was so interested when I learned that 70% of adults might need long-term care in their lifetime.

Long-term care with Care Forward ⏩

That last point is huge, especially as your clients worry about what their future will look like.

One solution I recently found in this space is Aegis Financial’s Care Forward system.

I spoke with the Aegis team recently and I was pretty impressed. Care Forward is a complete system designed to help you solve a real problem for clients – all while improving your own bottom line.

Here are some highlights of Care Forward 👇

• A system to help clients make a plan, without needing extensive life and health training

• A unique planning concept that yields up to 13% commission

• Detailed training on the product and the process to set you up for success

Find out more 🔍

Aegis Financial has been a valuable partner to the financial industry since 1995, helping deliver superior services to advisors and their clients.

In today’s world, advisors have a responsibility to educate their clients about the best options available to them – and in our eyes, Care Forward might just be that option.

Curious to learn more?

This 2-minute video might just make you the smartest advisor in the room 👉 Watch it now

1 Shareable Chart to Help You Stand Out with Unique Opportunities

Alternative investments are powerful

When it comes to giving investment guidance to clients, we know that we have to deliver the best advice we can – there is no alternative!

Increasingly, though, the best advice does incorporate alternatives.

These days, traditional assets like stocks and bonds are often highly correlated, and market valuations remain high.

They just don’t make investments like they used to…

So why aren’t advisors using them yet?

More and more advisors are looking at the benefits provided by alternative strategies, according to a recent survey. But a lack of knowledge and client uncertainty are holding them back.

Alternatives offer diversification, which is good for clients. But offering them can also help differentiate an advisory team, which is good for advisors.

Sounds like a win-win!

We put together a quick social media post you can share, along with an interesting chart to get the discussion started.

Use this Post on LinkedIn, Twitter, Facebook or the Gram

Over the next year, more than 95% of advisors are planning to allocate the same or more to alternative investment strategies. The most popular choices are real estate, private equity, and private credit.

Alternatives offer the potential to access unique investment strategies that may result in lower volatility and higher diversification for an investor’s portfolio.

If you’re curious to learn more about how alternative investments might play a role in your financial plan, I invite you to reach out to our office today.

👀 The Best Thing I Saw All Week

For most 90-year-olds, their adventurous risk-taking days are behind them.

But not for London resident Hilary Oxley, who recently celebrated her 90th birthday by jumping out of a plane.

The trip was organized by Hilary’s two granddaughters, who also made the leap with her – but it sounds like Hilary was the most relaxed of the three!

“You only live once,” she said after the skydive. “The experience is lovely - sometimes when I go shopping I’m more nervous doing that.”

Thanks to Hilary, who reminds us that age is just a number and “the sky's the limit”. #dadjoke

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.