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With over 29 videos, several copy-and-paste email templates, and 8 power strategies, The Advisor’s Playbook to Collecting World Class Testimonials is one of the best-kept secrets to building authority.

👉 Access here for a major discount during today’s limited-time flash sale!

🍩 Please Doughnut Disturb

Good morning and Happy Sunday.

And good morning to the bear and cub that raided a Krispy Kreme van on an Alaska military base this past week. The delivery driver left his van doors open, giving them a few minutes in pastry paradise.

(Been there 😋 🍩)

Jeremiah "Doughnut Disturb" Desmarais

In Today’s Issue:

• 🤫 The Billionaire Blindspot That Nobody is Talking About

• 📈 Why this “Weird Little Sweet Spot” is the Perfect Storm for Opportunistic Advisors

• How To Leverage Social Proof for Big Prospecting Wins

And all of the week’s biggest headlines to make you the smartest advisor in the room.

🤫 The Billionaire Blindspot That Nobody is Talking About

Money, money, money—sure it's on everyone's mind, but have the big leagues really thought through how to keep their fortune a family affair?

The Numbers Don't Lie, But They Might Surprise You

Hot off the press, Citi Private Bank's latest survey spills the tea on 268 family offices, with a net worth of a jaw-dropping $565 billion. (Roughly the size of the entire GDP of Belgium.)

These folks are sweating bullets about inflation and geopolitics, but you know what's not keeping them up at night?

Planning ahead for who is going to protect and grow the family’s nest egg once they’re out of the game.

There’s a huge imbalance in priorities.

A whopping 74% are laser-focused on wealth management.

But hang on:

• Only 32% have a family charter

• A paltry 28% have a succession plan

• Just 21% are educating the next-gen on "Money 101”

Your Golden Opportunity

What's this spell?

One word: Opportunity.

If you've been hunting for that elusive market niche, this could be your eureka moment.

Wealthy families are screaming for succession planning services; they just don't know it yet.

💡 Ideas & Hooks to Grab Attention

• The "Heir Today, Gone Tomorrow" Workshop: Host a live or virtual session to highlight the perils of not planning for succession. Make it snappy and informative, showcasing your expert insights.

• Tailored Financial Literacy Courses: Market a course specifically designed for the kiddos (Gen Z and millennials) in wealthy families. Pepper it with relevant case studies and relatable memes. Get them interested in preserving the empire.

• “Who Wants to be a Billion-Heir?” Quiz: Gamify the process! Create an interactive quiz that helps families identify the gaps in their succession planning. Follow it up with actionable tips and a consultation call. I like tools like Outgrow and Typeform for creating quizzes.

• Crisis Simulations: Conduct a "What if?" scenario analysis. What happens if the family patriarch/matriarch retires tomorrow? Paint a clear picture, and then swoop in with your solution.

• The Philanthropy Paradox: Since younger gens are all about giving back, tie this into how proper succession planning can help fulfill long-term philanthropic goals. Show them how to do good and keep the money in the family.

What do you think?

Is there some opportunity here to wake the ultra-wealthy up to what’s sure to be a BIG problem in the coming years?

If so, that’s an opportunity you shouldn’t let slide by.

Headline Roundup

🏠 Affecting Your Clients

• 61% Say Current Savings on Track (or Better); Up from 54% in 2022 [NAS]

• White House Takes Steps to Remove Med Bills From Credit Reports [CNBC]

• $37 Million in Student Debt Forgiven for U of Phoenix Students [CNBC]

📈 Markets & Economy 

• Fed Leaves Rates Unchanged, Signals 1 More Hike This Year [TA]

• Report: Quotes for Annuities Up 65.4%; Highest Since 2014 [FTA]

• Legislation Aims to Ban ESG Considerations From Retirement Plans [Y!]

💼 Industry Roundup

• 12 Medicare Bills Are Getting Bipartisan Support This Fall [TA]

• Morgan Stan. Debuts AI Tool for Employees to Answer Questions [FOR]

• SEC Cracks Down on 9 Investment Firms for Marketing Rules Violations [INN]

• New IRS Unit to Focus on Tax Dodging by Pass-Throughs [TA]

Sponsored

📕 Your Marketing Rulebook Got Rewritten: How to Gain an Edge

Can I tell you the truth?

One of the things that’s always frustrated me about our industry is how SLOW it is to evolve.

When you compare financial services – and especially advisory – to other industries, we’re years behind.

It’s not that we’re incapable. (Some of the smartest folks I know are advisors.)

It’s that we’ve been handcuffed for soooo long by strict regulations and rules.

So when I heard that the SEC was FINALLY giving advisors the green light to start collecting and using testimonials in marketing…

…we couldn’t contain our excitement.

Within HOURS we designed an entire playbook with 29 videos, email templates, and ideas for how advisors can start leveraging testimonials to build social proof.

(Seriously…we almost pulled a couple of all-nighters doing this.)

Here’s some of what’s included:

• 2 “Foolproof” Questions To Generate Testimonials At Scale

• Two Powerful Copy-and-paste Email Templates that Get Lay Down Testimonials

• Sample Presentation Slides That Make Your Testimonials LOUD

• 8 Testimonial Power Strategies That We’ve Used To Help Advisors Generate Millions In AUM

For a few hours, I’m offering a flash sale where you can get my entire playbook at a heavily discounted price.

👉 Click here to get the lowest price! (Today Only)

📈 How the Fed’s Pause is a Golden Ticket for Advisors (and ‘Weird Little Sweet Spot’ for Clients)

Buckle up, because we're hitting a "weird little sweet spot" in interest rates.

Why should you care?

It's time to supercharge your relational equity with clients and prospects. 🤝

Comin’ Round…The Top of the Mountain

The Fed's mixing things up with interest rates again.

We're currently sitting pretty at a 5.25-5.50% range, the highest in 20 years.

But this week, Jerome & Co. hit pause on another hike, and the experts are buzzing.

This might just be the "top of the mountain" for cash investors aiming to max out ROI.

Translation: Carpe Diem on high-interest products like CDs, HYSAs, and T-bills.

A Sweet Spot Like No Other

This isn't your average high-interest rate environment.

We're talking about a scenario where online banks are offering up to 5.1% on one-year CDs.

As I’m sure you know, that’s double the game from last year.

Clients are looking for advice, and there’s never been a better time for cash investors to hop on these high-interest goodies.

Your Relationship-Building Excuse

You've always wanted a "there's nothing in it for me" moment to build long-term relationships with clients, right?

This is the big opportunity.

Reach out and offer your expertise in navigating this high-interest environment.

It's your ticket to cementing yourself as a lifelong advisor.

📧 Email Template to Woo Clients & Prospects

Subject: Making the Most of Today's "Sweet Spot" in Interest Rates 🍭

Dear [Client's Name],

Have you heard the latest buzz about interest rates?

We're in what experts are calling a "weird little sweet spot"—a rare moment that could benefit your financial strategy immensely.

As of now, the Federal Reserve has paused another interest rate hike, giving cash investors like you a golden opportunity to maximize returns on products like Certificates of Deposit (CDs), High-Yield Savings Accounts (HYSAs), and Treasury bills (T-bills).

Would you be interested in discussing some of the safest, highest-yielding opportunities for your cash reserves?

[Sign Off]

So, there you have it—your roadmap to turning this "sweet spot" into a relationship-building jackpot.

Now, go call, email, or even carrier pigeon your clients and show them you're the advisor of their dreams.

The Best Thing I Saw All Week

94-year-old Barbara from New Hampshire recently hit the road for a cross-country tearjerker: Saying farewell to her 90-year-old sister Shirley in Nevada.

Their last face-to-face? It was in 2020. (Thanks, COVID.)

In a video that's now a TikTok sensation with 13M views, Shirley says, "If we don't see each other on this earth, we'll see you in heaven." 

Barbara's heartfelt reply? "You betcha."

"Don't say goodbye!" Shirley urges the night before parting.

Barbara assures, "There's no way I'm saying goodbye to you."

Three years in the making, one incredible journey, and millions touched.

Did somebody dice some onions in here? 🥲

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.