A big thank you to our sponsors who keep this newsletter free to advisors:

The Million Dollar Swipe File Playbook has helped advisors generate $1,210,329.12 (and counting) in commissions.

The Playbook normally costs $197 - but today, it’s on sale for just $97. Start sending conversion emails that actually work now.

👉️ Click here to check it out.

Updating my Rolodex…

Good morning and Happy Wednesday!

Since we launched this newsletter, I get asked 50 times a week for advisors who do specialty work and my Rolodex is a little incomplete.

If you do something to serve businesses, investors, retirees or advisors, reply and tell me about it with your contact info, and I’ll check you out, and maybe we can chat.

BTW: If we have met or you’ve used some of my teachings in the past, tell me what happened.

Hope to hear from you soon.

Jeremiah "Staying Connected" Desmarais 🤝

CEO, Advisorist

In Today’s Issue 👇️ 

• A new survey reveals what’s on the minds of advisor clients

• How X’s (formerly Twitter) algorithm can be hacked to boost engagement

• Why AI won’t be taking your job anytime soon

Plus, a roundup of all the headlines you need to stay updated!

🧠 Fresh Survey: What Your Clients Are Thinking About

An old friend of mine used to joke: half of an advisor’s job is being a therapist.

The other half? Being a psychiatrist.

And no, he wasn’t calling his clients crazy – he just knew the importance of understanding what his clients were thinking about.

Lucky for us, we just got the golden ticket into the current investor mindset, courtesy of a new survey.

So what are investors and retirees saying these days?

Quick takeaways:

Dividend strategies are hot 🔥

Half of all individual investors are interested in dividend strategies in the second half of this year.

That’s 14 points higher than any other strategy.

Dividend strategies are often thought as stable and reliable - the financial equivalent of comfort food.

It’s a possible sign that investors are feeling anxious about the coming months.

The AI trend is in full swing 🤖

36% are interested in investing in AI in this half of the year, the second most popular strategy.

Even wilder, about 16% of individual investors are letting AI guide their investment choices. And another half are interested in learning how to do so, even if they haven’t started yet.

The ESG divide💢

Tread carefully here. Investors are toeing the ESG line—45% are all in on sustainable investing, leaving 55% feeling skeptical.

So, before you start pumping up an oil company to clients, first check where they stand on the green scale.

💻 How Advisors Can Master the X Algorithm

Remember when Twitter donned its new mask to become X?

In the process, they spilled the beans on a couple secrets – including details about how their treasured algorithm works.

Today, I wanted to break down the sharpest guide I’ve found on how to take advantage of X’s algorithm. ⚔️

Here’s how to make your posts to go viral

X’s algorithm makes a clear calculation when it comes to engagement value:

• Clicking into your post and staying for 2 minutes is worth 11 retweets.

• Replies to your posts are worth 27 retweets.

• Your replies to other users’ replies are worth 75 retweets.

So, to get a boost by the algorithm, you need to get people to read and reply by creating interesting posts – and answer as many of those replies as possible.

Seems like a no-brainer, but there you have it.

But you also have to know what to avoid:

• Don’t post multiple hashtags (40% penalty)

• Don’t tweet in a different language from your followers (90% penalty)

• Don’t misspell words (95% penalty)

If you’re active on X, nail these strategies and you might just see your engagement skyrocket.

Cheers to mastering the X factor! 🥂

Sponsored

How to Do Email Marketing That Actually Works

I remember when I used to stare at a blank page on my screen, trying to craft the perfect email.

I knew how important email marketing was for driving leads – but I had no idea what to write.

After dropping serious cash on expert wisdom and weathering plenty of “Oops” moments, the secret sauce started to come together.

And when I got it right? Ka-ching!

Now, I’m sharing some of my best, high-converting emails – with the Million Dollar Swipe File Playbook.

I usually sell this for $197 – but today, for the Advisorist fam, it’s just $97.

Inside, you’ll get the exact swipes that have generated more than $1,210,329.12 in commissions…and counting.

The last time I sold this, my inbox was flooded with success stories.

For example, Malcolm M. – a life insurance advisor – said, “I sent out your email to the first 10 of my dark list. Four hours later, one responded back… Commission $14,000. And two referrals.” 

Boom! 💥 That’s what I like to see.

Then there was Susan W., an advisor with a team of 12 in California.

“We sent that email you told us to 2 people that hadn’t replied… They are going to move forward with us. Commission will be $249,000 in less than 90 days.”

I’ll let the results speak for themselves.

If it sounds like something that could be useful, you can grab the playbook here!

Headline Roundup

🏠 Affecting Your Clients

• Unemployment Rises to 3.8%, Wages Rise 4.3% (WSJ)

• Homebuilding Up, Inventory Scarce Despite High Mortgage Rates (FTN)

• Student Loan Payments Rise to 2X Pre-Pandemic Levels (USA)

📈 Markets & Economy 

• New Forecast: Chinese Economy May Never Overtake US (BBG)

• Oil Surges on Saudi, Russian Production Cuts (MW)

• Treasures, Stocks Down after Labor Day - Dollar Rises (BBG)

💼 Industry Roundup

• Q&A with Schwab MD on Impending Schwab-TD Conversion (RNTL)

• Schwab, Creative Planning Sued Over $9.5M Option Loss (FIQ)

• Accountant, Advisor Accused of Running $110M Ponzi (FP)

Editor’s Choice - Events this week

Today at 12pm EST / 9am PST, we’re doing an exclusive Power Hour interview with financial planner and best-selling author, John Moakler.

This is part 2 of our live interview series with John, where he pulls back the curtain and shows us how to prospect to doctors and dentists.

Today, he’s revealing:

• The exact scripts that are responsible for “opening the door” and turning HNW prospects into clients

• The technology and tools John depends on to save time and scale his time

• A plan that’s designed to “close itself” without any high-end pressure

If you’re interested in learning how to close HNW prospects like doctors and dentists, make sure you carve out Noon eastern on your calendar.

(And, please, have a notepad ready.)

Register here for your free VIP link!

🥊 The Advisor Showdown: AI vs Human

You've heard the buzz—AI is taking over. But is it set to snatch the advisory crown?

Survey says: Almost a third of investors would let AI steer their financial ship. But a recent matchup shows we shouldn’t be worried yet.

The Showdown 🥋

One author tried to find out how AI stacks up by tossing ChatGPT into the ring with a flesh-and-blood advisor.

They gave each corner the same scenario and asked for retirement advice.

The results? ChatGPT might be flashy, but it fumbled basic math and tried to double count inflation.

Classic rookie moves 😏

The Takeaway 💡

AI's got a long way to go before it’s giving you investment tips over coffee.

While AI might not be your next financial planner, it is pretty good at creating engaging content in a flash.

So, how about a cheeky twist? Let’s use AI to spill the beans on its own limitations.

Here’s a few tailored prompts you can plug into ChatGPT to generate some social posts on the topic.

Remember to let clients know you asked AI about the shortcomings of AI – they’ll appreciate the humor!

Prompt 1: Generate a LinkedIn post for a financial advisor highlighting why investors should be cautious about using AI as an advisor.

Prompt 2: Create a short social media post highlighting the pros and cons of using AI as a financial advisor.

Prompt 3: Generate an engaging LinkedIn post giving your opinion on whether people should use AI as a financial advisor

Totally new to ChatGPT? You can create a free account here and simply plop those prompts into the chat box.

The Best Thing I Saw All Week

For most of us, winning the lottery would mean an early retirement, traveling, and buying a big house…

Kathleen and Mark Reece, though, had a different idea. After winning £100,000 on the Euromillions, they’re planning on spending their winnings fostering children.

The couple said it’s always been a dream of theirs - and now that their own children are grown up, the timing is perfect.

The winnings will be spent converting a garage into extra bedrooms to house kids in need.

“I’ve always wanted to foster, however having enough space has always been an issue,” Kathleen said. “I’m so happy we can finally fulfill our dream.”

Kathleen said she used to think her and Mark weren’t lucky enough to win the lottery.

Turns out they were, and that means there will be some very lucky kids as well!

Sharing looks good on you.

When you copy that link at the bottom and share it with a few financial planning colleagues, you look like the smartest advisor in the room by keeping them informed.

Plus, you earn rewards. Sweet.